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- Get your program up and running in 30 days
- Guide to loyalty for beauty brands
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- LoyaltyLion in the media
- Marketing resources
- NCA Webinar
- Part 1 – Second Purchase Secrets
- Part 2: Second Purchase Secrets
- Part 3 – Second Purchase Secrets
- Product tour
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- Shopify guide: Landing page ft. form
- Shopify guide: Opening page
- Sign up for loyalty emails
- The Ultimate Guide to Retention for Shopify Stores
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- Will a loyalty program deliver ROI? Confirmation
- Will a loyalty programdeliver ROI?
- Zero party data
- Spin Brands
- Terms of service – new
- Terms of service V1
- Terms of service V2
- Terms of service V3
- Text Connects
- The Shopify POS Masterclass
- The Ultimate Guide to a BFCM that Really Grows Revenue
- Vulnerability Disclosure Program
- Why LoyaltyLion
Posts
- Ecommerce growth
- How to increase marketing AOV through on-site optimization using loyalty programs
- How to increase Shopify AOV: 10 proven tactics for growth
- The average customer acquisition cost (CAC) in ecommerce in 2025
- Using MemberProgram structured data to make your loyalty program more visible in search results
- Customer acquisition
- Customer referrals
- Beyond word-of-mouth: Advantages and disadvantages of referral programs
- Referral marketing: a guide for ecommerce brands
- Unleashing the power of referrals: A comprehensive guide to Shopify referral programs
- Unlocking customer loyalty and growth: The power of referral loyalty programs for ecommerce brands
- Ecommerce growth strategies
- 2025 Ecommerce Trends for Shopify Stores
- 22 burning ecommerce questions answered by LoyaltyLion and experts
- 7 ways loyalty marketing can supercharge every part of the marketing mix
- Direct-to-consumer: Is it time for your ecommerce brand to go direct in 2021?
- Ecommerce tips to attract and retain Gen Z consumers
- Guest Post: Build your Shopify brand with these 6 simple tips
- Guest post: How to get high-quality traffic to your site and retain customers
- Guest post: How to recover abandoned carts with pop-ups
- Guest post: Want to double your revenue without paying for more traffic? Let’s show you how
- How ecommerce stores can increase their repeat purchase rate
- How to grow an ecommerce business as a Shopify Founder
- How to increase marketing AOV through on-site optimization using loyalty programs
- Learn how to increase your Shopify revenue from existing customers
- Loyalty Connect: How to survive and remain connected in the opt-out era
- The ecommerce subscription model: The future of online retail in 2021?
- The ecommerce trends you need to know for 2025
- The four key customer needs
- Using MemberProgram structured data to make your loyalty program more visible in search results
- What most brands get wrong about birthday marketing — and how you can get it right
- Ecommerce metrics
- Average order value for ecommerce stores: Why it’s important and how it can be improved with loyalty
- C, AOV, F: The secret sauce for revenue growth – frequency, average order value and conversion
- Customer acquisition cost (CAC) for ecommerce: what it is, and how loyalty marketing can lower it
- Customer lifetime value: What is ecommerce CLTV?
- Ecommerce CLV: How to Calculate and Improve It
- Ecommerce customer retention rate: definitions, formulas and benchmarks
- How to calculate and improve your Shopify average order value (AOV)
- How to Calculate the Lifetime Value (CLV) of Your Shopify Customers
- How to increase marketing AOV through on-site optimization using loyalty programs
- How to increase Shopify AOV: 10 proven tactics for growth
- Introduction to Google Analytics for ecommerce brands
- Is price anchoring beneficial for your ecommerce store ?
- The CLV/CAC Ratio: A Guide for Ecommerce Brands
- Unlocking ecommerce insights: average order value by industry
- Ecommerce tools
- 10 must-have ecommerce tools to grow your business
- 17 must-have apps to supercharge your Shopify tech stack
- 6 must-have martech platforms and tools for your ecommerce business
- 9 free ecommerce marketing courses to transform your Martech strategy
- Guest post: How to make your ecommerce and CRM integration a success
- Keep your valuable customers opted-in with LoyaltyLion and Klaviyo
- LoyaltyLion launches Connector for Shopify Flow
- LoyaltyLion’s guide to choosing the best Shopify loyalty app
- Simplify retention with Shopify Flow automations and loyalty
- The power of loyalty integrations
- Seasonal campaigns
- 7 things we already know about BFCM 2024
- 7 Ways to Stand Out this Black Friday (With Well-Known Examples)
- Black Friday Cyber Monday 2018 – taking part was optional, following through is mandatory
- Buyer behaviors: The psychology of Black Friday and the customer experience
- How Black Friday 2020 will help your business attract new customers
- How to Retain Peak Shoppers in 2025
- How to retain your seasonal shoppers after BFCM
- How to use BFCM 2024 data to supercharge your loyalty program for future sales seasons
- Must-read 2022 Black Friday data revealed
- The real revenue story of Black Friday Cyber Monday 2019 – tales of retention by vertical
- The Ultimate BFCM To-Do List: Tips for Navigating Black Friday and Cyber Monday Success
- The ultimate post-BFCM checklist for your Shopify store
- Three key loyalty strategies to implement over Black Friday Cyber Monday to stand out from the competition
- Turn one-time gifters into long term customers with seasonal loyalty promotions
- Unlocking Repeat Purchases: Your Data-Driven Guide to Mastering Black Friday
- Why retention was the winner of BFCM 2020, and what you can learn from the leading brands
- Your Black Friday checklist 2022
- Loyalty by industry
- Beauty & cosmetics
- Examples of customer loyalty: Sephora Beauty Insider
- How beauty brands use social proof to create life-long customers
- How Ofra Cosmetics increased repeat purchase rates by 56% in one of the most competitive ecommerce industries
- How REN Clean Skincare built long-term relationships with their online customers
- Lessons in Beauty Loyalty with Bare Minerals and Laura Mercier
- Lessons in Beauty Loyalty with Ethique
- Scale success story: Sephora’s Beauty Insider
- Take a quick tour of Mirenesse’s loyalty program
- The 5 best beauty loyalty programs and why they’re so effective (2025)
- The beauty of loyalty: How Bath & Unwind beat the competitive beauty market and increased repeat purchase rates by 62%
- The best loyalty programs: what we learn from MAC Cosmetics’ new loyalty program
- The importance of loyalty in the beauty and cosmetics industry — and how to earn it from your customers
- Why Victoria Beckham’s customer loyalty strategy is absolutely killer: a case study
- Fashion
- 5 reasons why the world’s luxury brands have embraced loyalty programs
- 8 inspiring fashion loyalty programs (and how to build yours)
- Boody’s Shaun Greenblo talks about how to create a loyalty program that strengthens brand community and reflects brand values
- Creating a World-Class Fashion Loyalty Strategy with Vitality
- Customer loyalty program examples: ASOS A-LIST
- Fashion ecommerce: How to use loyalty to differentiate in a saturated market
- How Closet London increased its repeat purchase rate by 40%
- How Hat Heaven achieved 4x more spending from their loyal customers
- How June & January increased its repeat purchase rate by 47% using loyalty rewards
- Lessons in Fashion Loyalty with Represent Clothing
- Scale success story: Nike loyalty scheme
- Take a quick tour of Boody’s loyalty program
- Food & beverage
- 3 ways food and beverage subscription businesses can convert traffic spikes into loyal customers
- How Primal Kitchen increased loyalty purchase revenue by 71%
- How to create a gold-standard food and beverage loyalty program, featuring Au Vodka
- Stand-out subscription loyalty programs in the food and beverage industry (and what they have in common)
- Starbucks Rewards: A Loyalty Program Case Study
- Health & wellness
- 5 ways health and wellness brands can improve loyalty and retention by helping their customers engage with lifestyle change
- A quick guide to ecommerce success in the health and wellness industry
- How LIVELY increased its customer lifetime value by 39% with their loyalty program
- Nurturing customer loyalty – tips from 3 health and wellness loyalty programs
- Spotlight: AccorHotels loyalty program
- Take a quick tour of Peachi Baby’s loyalty program
- Home & garden
- Pet care
- Sport & outdoors
- Beauty & cosmetics
- Loyalty strategy
- A practical guide to personalized loyalty programs — why they power retention
- Customer loyalty and profitability: how loyalty programs grow sales when used strategically
- Tariffs and brand loyalty: why returning customers are worth their weight in gold amid price rises and economic uncertainty
- The 11 reasons loyalty programs usually fail — and how you can avoid them
- The 4 main types of loyalty program, and how to choose the right one for you
- The customer loyalty business model: structuring your business around long-term customer value
- Why calculating customer lifespan is more complex for ecommerce stores – and how to approach it
- Customer loyalty
- 3 fulfilment strategies to increase customer loyalty
- 9 Benefits of Loyalty Programs — And How to Get Started With Yours (With Examples)
- A loyalty-first guide to customer reactivation email campaigns (with examples)
- Building customer loyalty to counter the cost-of-living crisis
- Building customer loyalty: A comprehensive guide to cultivating unwavering relationships
- Customer loyalty and profitability: how loyalty programs grow sales when used strategically
- Customer loyalty may be declining — but that can be an opportunity rather than a threat
- Customer loyalty strategy: how to build a system that keeps the right customers for the long haul
- Customer loyalty vs brand loyalty: The relationship between customer satisfaction and brand loyalty
- Deliver a unique loyalty experience through different levels of configuration and customization
- From brand loyalty to e-loyalty: Customer satisfaction and loyalty online and offline
- Guest post: More love, less work: How to automate loyalty email campaigns
- How our loyalty platform helps reward existing customers
- How to drive loyalty with sustainable commerce
- How to pick the right loyalty partner
- Infographic: The 5 key drivers of customer loyalty
- Loyalty Connect: Keynote talk with Chris Field on the crisis that will transform loyalty
- Loyalty marketing strategy: Proven strategies to retain your ecommerce customers
- Loyalty Marketing: What It Is, and How It Can Transform Your Customer Retention
- Loyalty segmentation: how it works, and how it can improve your loyalty program (with examples)
- Migrating to LoyaltyLion
- Promoting your loyalty program online: a guide for ecommerce brands (with examples)
- Shopify Plus + Loyalty: Design a custom checkout experience
- Stages of brand loyalty and how to win over customers at each stage
- Tariffs and brand loyalty: why returning customers are worth their weight in gold amid price rises and economic uncertainty
- The beginner’s guide to building a basic loyalty program
- The best enhancements to test during your LoyaltyLion trial
- The customer loyalty business model: structuring your business around long-term customer value
- The importance of customer loyalty: a guide for ecommerce brands
- The most common loyalty questions answered
- Transforming Customer Loyalty: A Behind-the-Scenes Look at How We Work with Our Partners
- What is loyalty and where did it come from?
- Why your loyalty program is a secret weapon against ecommerce email compliance changes
- Loyalty program management
- 10 inspiring custom rewards for your loyalty program
- 21 examples of successful loyalty programs in 2025 — and why they’re the best
- 36 ecommerce loyalty facts and figures: Part 3 – the importance of customer engagement
- 70 statistics about customer loyalty programs — and what you can learn from them in 2025
- A guide to effective loyalty program management
- A practical guide to personalized loyalty programs — why they power retention
- Building a loyalty program for low purchase frequency items
- Customer loyalty programs in the age of Conscious Consumerism
- Demystifying loyalty points: A guide to calculating loyalty point value, setting rewards, and boosting engagement
- Guest post: Five tips to make your loyalty emails more effective
- How a loyalty program can supercharge your subscription service
- How to create a loyalty, points, and rewards program on Shopify
- How to launch a loyalty program quickly and efficiently
- How to Map Your Loyalty Program’s Customer Journey and Why You Should
- How to successfully market your loyalty program
- How to use email marketing to promote your loyalty program
- How to use Shopify Customer Accounts to drive greater loyalty program engagement
- Loyalty program emails: How to rewrite them to drive better customer engagement
- Loyalty program examples: 5 brands who are using LoyaltyLion’s integrated loyalty program
- Loyalty program objectives: 7 examples of goals for ecommerce brands
- The 11 reasons loyalty programs usually fail — and how you can avoid them
- The 7 Types of Customer Loyalty And How to Build Them
- The cost of building a successful loyalty program
- The psychology of rewards and loyalty programs in ecommerce
- Times are changing for loyalty programs: How brands like Sephora have adapted in the time of COVID-19
- Top 3 surprising ways loyalty programs increase revenue
- Unlocking customer loyalty: Your guide to points programs and customer engagement
- Using a rewards dashboard: how to report on your loyalty marketing progress
- Using aspiration and exclusivity to drive brand loyalty – 5 top tips
- What do customers want from loyalty programs?
- Loyalty program types
- 6 examples of ecommerce loyalty programs — and how to build your own
- Decoding customer loyalty: a guide to retail loyalty programs
- Earn and burn loyalty programs: What they are and how they work (with examples)
- Hybrid loyalty programs: What they are and how to implement your own
- Loyalty Loophole: How to Design a Subscription Loyalty Program Customers Can’t Resist
- Paid loyalty programs: a strategic guide for ecommerce brands
- The 4 main types of loyalty program, and how to choose the right one for you
- Tiered loyalty programs: Why they could be a great option for your ecommerce brand (with examples)
- Measuring customer loyalty
- A guide to loyalty and NPS: everything you need to know about customer experience and loyalty
- Guest post: How customer loyalty data can be used to improve customer acquisition
- Guest post: Which data metrics matter most for customer loyalty and customer retention?
- How to understand the ROI of loyalty programs
- Loyalty program redemption rates: How to calculate and improve them
- Measuring customer loyalty: key metrics & analysis techniques
- The price of new vs loyal: customer retention costs explained
- Why calculating customer lifespan is more complex for ecommerce stores – and how to approach it
- LoyaltyLion team
- The lion’s share: Amber Willock (Strategic Customer Success Manager)
- The lion’s share: Chris Burr (Senior Loyalty Advisor)
- The lion’s share: Esme Hewitt (Loyalty Analyst)
- The lion’s share: Hannah Morris (Senior Partnerships Manager)
- The lion’s share: Meet Luana Stoica, a Strategic Customer Success Manager here at LoyaltyLion
- The lion’s share: Sam Platt (Senior Loyalty Analyst)
- The lion’s share: Steve Langley (Chief Product Officer)
- The lion’s share: Ben Mills (Enterprise SDR)
- The lion’s share: Ben Pointing (COO)
- The lion’s share: Phil Baxter (Product Manager)
- The lion’s share: The journey of… Fiona Stevens (Head of Marketing)
- Retention & engagement
- Customer retention metrics: what to track, and why
- The benefits of customer retention: why keeping customers is (usually) more profitable than finding new ones
- Community building
- [Recording] Community Matters: Ask Me Anything with Octane AI, Okendo, Justuno, Nosto
- 8 ways to communicate and build rapport with loyalty program members
- Brand community case study: Boody
- Brand community case study: Missoma
- Brand Storytelling: Why ecommerce brands need to sell stories – not products
- Community Matters: Lifting the lid on customer communities and how they look in 2021
- Community Matters: Spotlight interview with Astrid and Miyu
- Customer community KPIs: How to measure your customer community
- Defining an ROI-positive customer community (with examples)
- Ecommerce community: The stats you need to make a case for creating your own
- Ecommerce customer communities: 8 great examples to learn from
- Everything you should know about your customer community
- Guest post: How to build a loyal community around your product pre-launch
- Guest post: How to use offers and incentives to grow a loyal customer community in 2021
- How relationship marketing builds better customer relationships
- How to compete with Amazon by differentiating your brand and increasing customer loyalty
- How to motivate a customer to join your community
- How to use your loyalty program to highlight your brand values
- Interview with community champion, Astrid & Miyu
- Introducing the Community Personas and Community Engagement Matrix
- Peas in a pod; creating customer loyalty through shared values
- Customer experience
- 5 loyalty lessons from Barbie movie’s marketing triumph
- Benefits of click and collect for retailers
- Create a superior customer experience with an integrated loyalty page
- Differences between online and offline customer experience
- Ecommerce customer experience: How to analyze and improve it to boost customer loyalty
- Ecommerce Upselling: How To Get It Right — Without Annoying Your Customers
- Guest post: 6 Post-Purchase Tips to Improve Customer Retention
- Guest post: How shoppers want to pay today
- Guest post: Why digital vouchers and conversion rates go hand-in-hand
- How great customer service can increase sales
- How to get better at post-sales experience
- LoyaltyLion & Shopify Checkout extensibility: checkout customization 101
- Maximizing Ecommerce Revenue: How Post-Purchase Upsells Can Help
- Strengthen loyal customer connections using Shopify POS
- Sustainability and customer loyalty: how to connect with customers on a cause they care about
- Understanding customer experience throughout the customer journey and tips and tricks for driving loyalty at every stage
- Customer retention
- 5 things arts and crafts stores should be doing to retain new customers they’ve acquired
- 5 unique strategies to drive customer retention
- 6 discount alternatives that retain highly-engaged, highly-valuable customers
- 8 customer retention questions with Charle Agency
- 9 powerful tips to skyrocket your ecommerce customer retention
- Carrying out a customer retention analysis: a simple guide for ecommerce brands
- Customer retention metrics: what to track, and why
- Customer retention software: a guide for ecommerce brands
- Design a returns experience that reinforces retention
- Ecommerce churn: How to calculate, interpret, and anticipate it
- Guest post: Increase loyalty through content marketing
- Here’s how to turn retained customers into loyal customers
- How are you retaining your Generation Z customers?
- How Leading Brands Like Sephora, Ulta Beauty, Nike, and Lululemon Win at Loyalty and Retention
- How to get sign off on your retention plans
- How to Increase Customer Loyalty: Best Practices, Strategies and Tips
- How to measure — and improve — customer retention on Shopify
- How to Reduce Customer Churn: Effective Strategies to Retain Customers and Boost Ecommerce Success
- Loyalty success stories: How Shopify brands conquered customer retention with examples
- Mastering customer retention: 16 key strategies for 2024 success
- The benefits of customer retention: why keeping customers is (usually) more profitable than finding new ones
- Turn a (baby) boom into a loyal customer base with these retention strategies
- Why customer retention is so important in ecommerce
- Social commerce
- 4 ways your loyalty program can increase your social following and support your social commerce strategy
- A complete guide to running your first influencer marketing campaign
- Case study: using Facebook Advertising to expand the reach of your loyalty program
- Enhancing influencer marketing and loyalty: Averr Aglow’s loyalty program makes everyone an influencer
- Guest post: How to create an epic loyalty program with customer reviews
- Guest post: Recreate the person-to-person shopping experience with social proof
- Increase the impact of influencer marketing by integrating loyalty
- Unlocking the Potential of TikTok Shop for Brands: A Path to Customer Retention and Loyalty
- Uncategorised
Case studies
- 100% Pure
- Amy Myers MD
- Au Vodka
- Beddy
- Closet London
- Coombe Farm Organic
- Edgard & Cooper
- esmi Skin Minerals Australia
- Ethique
- Farm Hounds
- Hallelujah Diet
- LANX
- Moon Juice
- MoxieLash
- My Girlfriend’s Quilt Shoppe
- Nanso
- Never Fully Dressed
- nuud
- Ogee
- Oh Polly
- Origin Coffee
- Pacifica Beauty
- Pulse Boutique
- Rat & Boa
- Represent Clothing
- SkiEssentials
- Snocks
- The INKEY List
- theCHIVE
- Truly
- Vape Shop
- Waterdrop