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You might be losing out on sales and one way to get those back is to implement a pet loyalty program.
Do you have a problem with finding new clients for your pet-related business? Or are you spending most of your time looking for new clients and less time nurturing the clients you already have?
Following on with our “how-to & why” series, we’re taking a look at a different industry. Today we’re looking at the pet industry. We will look at the following:
You might sell pet clothes, toys, treats, or perhaps you’re a groomer, looking to take bookings online.
Through your loyalty program, offer: discounts, free products, tickets to exclusive events, or anything else you can think of that will reward those who are good to you.
TIP: Make sure the rewards are not available to those not on the loyalty scheme. It’s meant to be exclusive and you’re meant to encourage people to take part.
It’s about seeking out and grouping together your best customers to give them a VIP experience that is better than anything they’d receive not in the loyalty scheme.
Make sure you understand your own customer, just like when you plan what products you sell, you should plan how you’re going to run the loyalty program. Don’t include offers for products people do not want. Instead, include highly sought after products that will entice people to join.
If you don’t yet know your customer well enough, then think about creating some personas.
Failing that, why not ask your customers themselves. If you have a good relationship with your customers, drop them an email, tell them you’re thinking about creating a loyalty program and ask them what sort of rewards they’d like for their pets.
Pets at home know how much owners love their pets and their reward program reflects that. When you sign up for the pets at home VIP club, you get a 10% off code that you can spend online.
This is useful because you’re likely to make the most of your discount code and spend as much as you can afford. This increases the value of all these customers and they’ve only just joined the loyalty program.
They even reward birthdays, but not your birthday… your pet’s birthday. This personable touch means customers feel like you care about them, but most importantly their pets.
Pet loyalty programs are there to help increase customer retention and reduce customer churn, but just how does this work in the pet industry and how do you succeed?