Most Shopify loyalty apps look the same on a pricing page: points, referrals and a rewards widget. The differences show up later, when your order volume grows, you open a store or a new market, or your finance team asks what your points liability is.
We compared six leading loyalty apps on the Shopify App Store on price, free plans, VIP tiers, multichannel support, margin controls and how clearly they prove revenue. We make one of them, so below we show how we judged every app and where each competitor is strong.
Quick answer: the best Shopify loyalty app for your store
| App | Best for | Free plan | Paid plans from | VIP tiers |
|---|---|---|---|---|
| LoyaltyLion | Growing and enterprise brands | Up to 400 orders/mo | $199/mo (Classic) | Add-on on Classic, included from Advanced |
| Smile | Small stores starting out | Up to 200 orders/mo | $15/mo | From $199/mo (Growth) |
| Rivo | Developer-led teams | Up to 200 orders/mo | $15/mo | From $49/mo (Scale) |
| Yotpo Loyalty | Yotpo Reviews users | Under 100 orders/mo | $199/mo (Pro) | Premium plan, by quote |
| Okendo | Reviews and loyalty on a budget | Up to 50 orders/mo | $19/mo | Included on every plan |
| Growave | Small stores bundling apps | Up to 200 orders/mo | $15/mo | From $199/mo (Growth) |
Prices from each app's Shopify App Store listing and pricing page, checked November 2026. Plans change often, so check before you buy.
We're LoyaltyLion, so we rank ourselves first for the brands we're built for. To keep this useful, we judged every app on the same six things, using each platform's public documentation and App Store listing, and we call out where competitors are stronger.
We built LoyaltyLion for Shopify brands that want loyalty to drive revenue, not just hand out discounts. More than 10,000 ecommerce brands use it, and we're No. 1 on G2 for mid-market brands, based on 600+ reviews.
Pricing: Free up to 400 orders a month. Classic from $199/mo. Advanced and Plus scale with your order volume. See pricing
The INKEY List's top-tier members spend 5.3x more than bottom-tier members. Read the case study
Smile has the largest install base of any Shopify loyalty app and one of the fastest setups. It's a solid choice if you want a simple points and referral program live quickly.
Pricing: Free up to 200 orders a month. Essential $15/mo, Standard $79/mo, Growth $199/mo. Plus from $999/mo, billed annually. LoyaltyLion vs Smile
Rivo is Shopify-only and leans into checkout extensions, an open API and paid memberships, with month-to-month contracts.
Pricing: Free up to 200 orders a month. Essential $15/mo, Scale $49/mo (400 orders, then $20 per 100), Plus $499/mo. LoyaltyLion vs Rivo
If you already run Yotpo Reviews, adding Yotpo Loyalty keeps your reviews, UGC and loyalty data with one vendor.
Pricing: Free under 100 orders a month. Pro $199/mo, or usage-based above 500 orders. Premium by quote. LoyaltyLion vs Yotpo
Okendo is a reviews platform first. Its loyalty module makes sense if you want reviews, surveys and loyalty in one low-cost suite.
Pricing: Free up to 50 orders a month. Essential $19/mo, Growth $119/mo, Power $299/mo. LoyaltyLion vs Okendo
Growave bundles loyalty, wishlists, reviews and referrals in one app. It suits small stores that want to cut down their app count and costs, rather than brands scaling a loyalty program.
Pricing: Free up to 200 orders a month. Entry $15/mo, Growth $199/mo, Plus $499/mo.
Most apps cover points, rewards and a loyalty page. The gaps show up in margin control, multichannel and how you tailor rewards, so that's where we looked.
| Feature | LoyaltyLion | Smile | Yotpo | Rivo | Okendo |
|---|---|---|---|---|---|
| Rewards by channel, country and distribution method | Yes | No | Partial | No | No |
| Points approval periods | Yes, per earning rule | Order points only | No | No | Not in public docs |
| Points expiry methods | All four | One | Two | One | One |
| Customer redemption limits | Yes | No | No | No | No |
| Native wallet pass | Yes | No | Via Novel | Via Novel | No |
| Shopify POS | Earn, redeem, in-store activities, channel rewards | Order earning, POS discounts | Earn and redeem | Transactions only | Enroll, view, redeem |
| Redeem at Checkout | Yes | Growth plan and Shopify Plus | Yes | Plus plan | Shopify Plus |
| Full-page Customer Accounts app | Yes, launch partner | Yes | No | No | Yes |
| Audit log | Yes | No | Not in public docs | Yes | No |
Comparison carried out in Q4 2026, based on each platform's public product information and documentation.
Go deeper on liability and fraud controls, Shopify POS and multichannel, analytics and AI-powered loyalty.
Start with the goal, then pick the features. Write down your top one to three goals, list the tools your program must connect to, and shortlist two or three apps. Then put every app through the same questions and scripted demo.
Our guide to choosing a Shopify loyalty app walks through the full process, including how to run an RFP. Or start with the eight questions to ask any loyalty platform.
It depends on your size and goals. For growing and enterprise Shopify brands, LoyaltyLion offers the most control over rewards, margin and multichannel. For small stores starting out, Smile is quick to launch, and Okendo is a strong budget pick if you also need reviews.
LoyaltyLion's free plan covers the most orders, up to 400 a month. Smile, Rivo and Growave cover 200, Yotpo under 100 and Okendo 50.
From free to $999+ a month. Most entry plans cost $15 to $19 a month. VIP tiers are included on every Okendo plan, start at $49 a month on Rivo and $199 on Smile and Growave, and sit on quoted plans at LoyaltyLion and Yotpo.
Look for Redeem at Checkout, a full loyalty page in Customer Accounts and Shopify POS support. We were the first Shopify loyalty partner, we're an accredited Shopify Plus partner and an official launch partner for Shopify Customer Accounts.
Yes. Most platforms import members, points balances and tiers. With LoyaltyLion, your onboarding manager handles the data migration and guides you through every step to launch.
Most do, but depth varies. Some only award points on in-store orders. Others let customers redeem in store, let staff award points for in-store activities and set different rewards per channel.
See how LoyaltyLion compares for your store
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