Loyalty Connect 2026

Urgency. Exclusivity. Personalization. Fomo.
Loyaltyconnect Bfcm2026

Tuesday Sept 8 – 10am ET/ 3pm GMT

Unlock your best BFCM yet

Loyalty Connect is back to supercharge BFCM 2026!

Want to rise above the rest – and power serious growth this peak season? Join us to uncover:

  • 3 top Shopify brands winning BFCM with loyalty
  • Expert predictions on peak season 2026
  • Strategy, tips, and tricks to deploy today

Register now to join us on Sept 8!

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What you’ll learn

On the agenda

Shopify and Agency session

Shopify and Roswell NYC

The biggest BFCM trends of 2026

Experts from Shopify (Phoebe Bainsfair, Senior CSM) and Roswell NYC (Nihar Kulkarni, MD and Partner) dive into:

  • The trends set to define Black Friday 2026
  • What brands underestimate about peak
  • Where to focus your marketing budget
Shopify Agency Session

Brand session

ILIA Beauty

Loyalty as a peak holiday strategy

Join Cora Cowan, Retention and Loyalty Manager at California-based brand ILIA Beauty, to discover:

  • Which loyalty promos drive the biggest BFCM impact
  • Why early access works so well for ILIA
  • Her advice for brands this peak season
Ilia Company (1)

Brand session

Hillberg & Berk

Multichannel BFCMs sorted with loyalty

Emman Cheung, Senior Director, Digital, at Canadian jewelry brand Hillbery & Berk, shares:

  • Why loyalty drives more revenue than ever during peak
  • The BFCM multichannel tactics that boosted enrollment 4x
  • How AI in loyalty unlocks even more hidden revenue
Hillberg Company

Brand session

Medik8

The loyalty secret behind a record-breaking BFCM

Anna-Louise Chambers, Head of Customer Marketing (Ecommerce) at skincare brand Medik8, will share:

  • The impact of a 3-day head start for loyalty members
  • How Medik8’s loyalty comms won the BFCM inbox war
  • Whether free gifts make or break Black Friday
Medik8 Company

Tech session

The BFCM Sprint

5 quick wins from the experts

What’s the one BFCM tip brands can implement to impact their holiday sales? Get tips on:

  • Loyalty – Fi Thompson at LoyaltyLion
  • Reviews – Natasha Shine-Zirkel at Loox
  • Helpdesk – Theo Burns at Gorgias
  • WhatsApp – Jonny McCarthy at GoKwik
  • Post-purchase care – Claudia Ditri at Order Editing
Tech Partner Session

Meet shoppers’ peak season expectations

We asked 4000 shoppers what influences their BFCM decisions:

  • 60% say they are likely to purchase from brands they know and have shopped with before
  • 54% are more likely to join a loyalty program during BFCM or a similar sales period 
  • 60% are more likely to visit stores where they have loyalty points and rewards to redeem

Brands with loyalty stand out from the competition. Will you?

Screenshot 2026 07 27 At 12.34.37

Got questions? Let’s talk

Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!

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