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LoyaltyLion for sports and outdoor brands
In the highly competitive sports and outdoor industry, which has been growing 6.7% per year in the U.S. since 2018, standing out from the crowd is crucial for growth.
Although discounts can be enticing for winning over your customers, relying too heavily on them risks rapid profit margin erosion – as well as damaging your brand. It’s time to step off the discount treadmill and embrace a strategic approach to long-term success.
Use loyalty tiers to reduce reliance on heavy discounting and keep your brand value in the game. Reward your customers with perks like free shipping, early access to sales, or an extended returns period once they spend enough with you to hit the higher tier threshold. By encouraging customers to move up through the tiers you increase engagement with them between purchases and get them to their next purchase quicker.
Every customer has their own unique sporting passion, which is why crafting a personalized experience is crucial for this industry.
Birthday rewards, early access to new collections or sales, and personalized product recommendations — that’s the power of our loyalty program and that’s what’ll make your customers come back to you over another brand. It’s about more than just discounts; it’s about an elevated, personalized shopping experience tailored just for your customer.
Sports and outdoor enthusiasts are passionate about their activities, and your customer community could be as powerful as your favorite sports team.
Use LoyaltyLion to reward your customers for actions like following you on Instagram and TikTok, creating and sharing user generated content, or referring their friends to your brand. This drives the acquisition of brand-new customers while keeping your loyal customers engaged between purchases too.