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Building customer loyalty to counter the cost-of-living crisis

Our Head of Marketing, Fiona Stevens, hosted a loyalty masterclass on the 22nd of June at DTCX4. She shared how to use your customer community to counter the cost-of-living crisis.

The year 2022 has been full of challenges – consumers are adopting new consumption habits, the cookie remains a challenge, and competition is higher than ever. But amidst it all, many DTC brands are thriving – led by resourceful leaders that can adapt to new environments quickly.

The two-day event gave the stage to speakers from leading technologies like GorgiasNostoOmnisend, and ShipBob. The key theme was growing your brand at scale in 2022, looking further into:

  • gaining access to world-class DTC expertise on how to grow your business
  • discoverng innovative strategies, technologies, and trends shaping ecommerce

The increasing cost of living impacts the ecommerce growth more and more. Thankfully, our Head of Marketing, Fiona Stevens, advises on how to turn the troubling economics into an opportunity to build better customer relationships.

Did you miss the DTCX4 loyalty masterclass? Don’t panic! We’ve got you covered.

Watch the video session to hear the different ways you can engage with your existing customer community to drive sustainable ecommerce growth, without a discount or ad spend increase in sight.

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.

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