2024 Hall of Fame Winners - LoyaltyLion

celebrate the most innovative and impactful loyalty programs on Shopify with us

The LoyaltyLion Hall of Fame

We’ve analysed hundreds of loyalty programs, looking at everything from the rewards they offer to the results they’re driving. We’re proud to introduce you to the top 30 loyalty programs across 15 different categories. These are all real loyalty programs from real Shopify stores, using LoyaltyLion to drive real results. We hope you enjoy exploring!

Industry awards
Best Fashion Program
Best Beauty Program
Best Health and Wellness Program
Best Pets Program
Best Food and Beverage Program
Best Home and Garden Program
Innovation awards
Best Loyalty Page
Best Use of Tiers
Best Use of Email
Best Use of Rewards
Marketing awards
Best Branded Program
Best Sustainable Program
Best Use of Loyalty and Social
Best Loyalty Promotions
Best Use of Zero-Party data

Best fashion program

Introducing the top-performing loyalty programs in the fashion and apparel space

WINNER

Lucy & Yak

Why they’ve won:

Lucy & Yak recently revamped their loyalty program and launched a multi-channel awareness campaign to drive sign-ups
The program relaunched with an entirely on-brand look and feel, along with a new loyalty page, improved email comms, new exclusive perks, and their Re:Yak recycling initiative as a points builder

Results:

27% of Lucy & Yak’s annual revenue is attributable to their loyalty program
They have increased customer enrolment % from 27% to 42% in just 12 months, recruiting 146k new members

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RUNNER UP

Represent Clothing

Why they’ve won:

Represent Clothing are growing extremely fast internationally
As they’ve grown they have built a strong loyalty community including 16k+ Facebook followers

Results:

23% of Represent Clothing’s annual revenue is attributable to their loyalty program
Redeeming members of the Prestige program are worth 4x more than non-members

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Best beauty program

The loyalty programs making their mark across the beauty and cosmetics industry

WINNER

Ethique

Why they’ve won:

Ethique’s loyalty page is best-in-class – on-brand, clear, and easy to use
They provide innovative ways for members to earn points, including photo and video reviews, TikTok follows, and quiz completions

Results:

40% of Ethique’s annual revenue is attributable to their loyalty program
Redeeming program members are worth 3.5x more than non-members

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RUNNER UP

The INKEY List

Why they’ve won:

The INKEY List provides exclusive rewards, including invitations to special events and first access to new product releases
Additionally, they hosted a ‘meet the co-founder’ webinar exclusively for for top-tier loyalty members

Results:

The loyalty program contributes to 30% of The INKEY List’s revenue
The INKEY List’s active loyalty members have a customer lifetime value that is 3x more valuable than that of a non-member

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WINNER

Amy Myers MD

Why they’ve won:

Amy Myers MD offers points in exchange for lots of activities, including video reviews, newsletter signups, and quiz completions
They also offer aspirational VIP rewards such as Concierge Customer Service for top-tier members

Results:

47% of Amy Myers MD’s total revenue is attributable to their loyalty program members
Redeeming members of the program purchase 4x as often as non-members

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RUNNER UP

Organic Olivia

Why they’ve won:

Organic Olivia offers members an exciting range of free product rewards, from tote bags to probiotics
They also incentivize following their social platforms and YouTube channel subscriptions, syncing their program with their wider marketing strategy

Results:

Redeeming members of the Herb Club Program are worth 6x more than non-members
Organic Olivia now has an Instragram following of over 110k

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WINNER

Honest Paws

Why they’ve won:

The Honest Paws Flea Market program is incredibly easy to use, with how-to videos included on the loyalty page
It’s easy to redeem rewards against a subscription which helps to reduce subscriber churn

Results:

Redeeming members of the program are worth 6x more than non-members
They also order 4x as often as non-members

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RUNNER UP

Farm Hounds

Why they’ve won:

The Farm Hounds rewards program supports acquisition by focusing heavily on points for referrals
They also incentivize program members to make a longer term-commitment with special subscriber rewards

Results:

44% of Farm Hounds’ total revenue is attributable to loyalty program members
Over 850 new customers have been generated from referrals in 12 months

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WINNER

NIO Cocktails

Why they’ve won:

The NIO Rewards program offers multiple opportunities to earn points in between purchases, including reviews and referrals
NIO Cocktails regularly surprise and delight members with points promotions on cocktail boxes and exclusive early access to new cocktail launches

Results:

24.6% of NIO Cocktail’s revenue is attributable to the NIO Rewards program
Redeeming loyalty program members are worth 6.7x more than non-members

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RUNNER UP

Origin Coffee

Why they’ve won:

The Circle loyalty program offers variety, giving members the choice to use points to claim free products or make charitable donations
The “Core” tier rewards subscribers with innovative experiences such as early access, exclusive products, free shipping, and quarterly drops

Results:

Redeeming members of the Circle Loyalty Program are worth 2.9x more than non-members
Redeeming members also purchase 5.5x as regularly as non-members

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WINNER

Piglet in Bed

Why they’ve won:

Piglet in Bed uses an on-brand pig symbol to promote their loyalty program clearly within their top navigation
The program incentivizes members to share birthday information, allowing for greater personalization and individual recognition

Results:

8% of the store’s total revenue is attributable to the ‘Piglet Perks’ loyalty program
Redeeming members of the program are worth 3.4x more than non-members, purchasing 2.3x more regularly

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RUNNER UP

Beddy’s

Why they’ve won:

The Cozy Club loyalty program rewards zipper bedding customers who shop across both the Beddy’s and Nod & Winks product ranges
The program motivates customers to progress through tiers and unlock greater benefits such as a lower free shipping threshold

Results:

9% of Beddy’s total revenue is attributable to the Cozy Club program
Redeeming members purchase twice as often as non-members

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WINNER

Never Fully Dressed

Why they’ve won:

The Loyalty Love Rewards page is easy to navigate with the option to jump to any section of the program from the page header
The page also includes multiple calls-to-action, encouraging visitors to either sign in or join the program at several points

Results:

Members of the Loyalty Love Rewards program have completed almost 300k activities in twelve months
20% of Never Fully Dressed’s total revenue is attributable to their loyalty program

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RUNNER UP

Oh Polly

Why they’ve won:

The Oh Polly Rewards page promotes account creation as a priority, with a clear signup form at the top of the page
The page highlights the exclusive perks in each tier, with innovative inclusions such as unlimited free next day delivery and a VIP phone line

Results:

The Oh Polly Rewards program has enrolled over 700k new members in 12 months
Redeeming members of the program purchase 3x as often as non-members

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WINNER

My Girlfriend’s Quilt Shoppe

Why they’ve won:

From the lower Official Girlfriend tier to the top Golden Girlfriend tier, this loyalty program puts tiers front and center on the loyalty page
As customers progress through the tiers they unlock more valuable and experiential rewards, including lunch and learn sessions

Results:

Redeeming members of the Girlfriend Gold loyalty program are worth 17.5x more than non-members
They also purchase 17x more regularly than non-members

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RUNNER UP

Rat & Boa

Why they’ve won:

The Rat & Boa program features VIP rewards such as early sales access, the opportunity to vote on new styles, and access to concierge services
The program also includes an aspirational hidden tier, with secret benefits that shoppers cannot see until they reach the threshold

Results:

15% of Rat & Boa’s total revenue is attributable to their loyalty program
Over 40k customers have enrolled in the program in 12 months

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WINNER

Astrid & Miyu

Why they’ve won:

Astrid & Miyu incorporate their loyalty program into every marketing email, promoting enrollment at every opportunity
They even ran a ‘why we love loyalty’ email campaign, highlighting the benefits of joining their program

Results:

Nearly 150k new members have been enrolled in the program in 12 months
16.5% of Astrid & Miyu’s total revenue is attributable to their loyalty program

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RUNNER UP

Pepper

Why they’ve won:

Pepper uses LoyaltyLion’s integration with Klaviyo to segment their loyalty program members and send them more effective emails
They incorporate their loyalty program into every email that they send, and run exclusive email promotions for program members

Results:

The Pepper Perks loyalty program has driven over 75k newsletter signups
Pepper’s loyalty program emails have delivered over $45k within 12 months

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WINNER

BÉIS Travel

Why they’ve won:

BÉIS Loyalty program members can redeem their points in exchange for a wide range of products – from small purses to large roller bags
Top tier members can unlock particularly exclusive experiential rewards including VIP event access and the opportunity to be part of a design focus group

Results:

Over 240k new members enrolled into the BÉIS Loyalty program within a year
Those new members have claimed almost 13k free product rewards

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RUNNER UP

Au Vodka

Why they’ve won:

The Gold Gang loyalty program rewards all its members with valuable perks such as double points weekends and birthday points
Higher tier members unlock more high value rewards that align with the innovative brand – from the chance to taste new flavors, to joining a celebrity/influencer mailing list

Results:

Au Vodka’s returning customer rate has increased by 40% year on year
Redeeming members of the Gold Gang are worth 4.5x more than non-members

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WINNER

Fright Rags

Why they’ve won:

The Fright Rags rewards program uses spooky iconography and colors across it’s entirely on-brand loyalty page
Tier 2 and above members gain access to ‘The Graveyard’ – an exclusive area where they can make made-to-order purchases

Results:

13% of Fright Rags revenue is attributable to their rewards program
Redeeming members order 3.5x as often as non-members

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RUNNER UP

Sisters and Seekers

Why they’ve won:

The Cool Girl Community loyalty page perfectly captures the Sisters and Seekers style in terms of both style and tone of voice
Their program works hard to connect with their on-trend audience, offering points for exploring new collections, and first look at product restocks

Results:

Almost 95k new members joined the Cool Girl Community within six months
Those members have completed over 300k loyalty activities

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WINNER

Retykle

Why they’ve won:

The Tyke Points Program is a circular fashion program that rewards members for shopping sustainably with its Eco Enthusiast, Eco Warrior and Eco Icon tiers
The program invites sustainable shoppers to connect with other like-minded, eco-conscious consumers at exclusive events

Results:

Redeeming members of the Tyke Points Program spend 6.4x as much as non-members
They also order 2.5x as often as non-members

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RUNNER UP

Lifeboost Coffee

Why they’ve won:

Lifeboost offer all VIP members the opportunity to donate to a cause and get perks
They also use customers the option to offset their order’s carbon footprint from within the checkout

Results:

Almost 28% of Lifeboost’s total revenue is attributable to the Lifeboost VIP program
Redeeming members of the program spend 5x as much as non-members

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WINNER

Bombshell Sportswear

Why they’ve won:

The Bombshell Sportswear loyalty program increases social following by offering members 100 points for every social media follow
However, they also extend their social reach by rewarding members who post and tag the brand on Instagram with 500 points

Results:

35% of Bombshell Sportswear’s total revenue is attributable to their loyalty program
Their loyalty program members spend 7.5x more than non-members

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RUNNER UP

Kit and Kaboodal

Why they’ve won:

Kit and Kaboodal use their Instagram feed to promote referral campaigns and motivate members to refer friends and family
They also use their program to build up their social following, offering points in exchange for likes and follows on key social channels

Results:

21% of Kit and Kaboodal’s total revenue is attributable to their loyalty program
Their loyalty program members purchase 7.5x more than non-members

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WINNER

Moon Juice

Why they’ve won:

Moon Juice run extremely successful early access promotions, using email and SMS to offer members the first look at new product drops
They also use banners on their site, email and SMS to promote time-limited double points promotions for loyalty program members

Results:

Redeeming members of the Moon Juice loyalty program spend 3.4x more than non-members
They also purchase 4x more than those who have not joined the program

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RUNNER UP

Glow Recipe

Why they’ve won:

Each month, members of Club Glow receive access to an exclusive drop, featuring special products and kits just for them
They also speed up time to second purchase by offering new members a welcome gift of product samples that can be redeemed on the next order

Results:

Members of Club Glow have completed almost 190k loyalty activities within 12 months
Redeeming Club Glow members spend 2.2x more than non-members

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WINNER

Edgard and Cooper

Why they’ve won:

Edgard and Cooper invite all members to earn points by completing a pet profile with details of their furry friend’s likes and needs
They collect data such as animal breed, age, dietary preferences and allergies and then use it to tailor communications

Results:

49% of Edgard and Cooper’s total revenue is attributable to their loyalty program
Redeeming members of their loyalty program spend 15x more than non-members

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RUNNER UP

Lace Laboratory

Why they’ve won:

New members of the Lace Laboratory loyalty program are invited to earn 100 points in exchange for completing an onboarding survey
Lace and Laboratory ask questions to understand each member’s buying behaviors and use the data to personalize their loyalty messages

Results:

28% of Lace Laboratory’s total revenue is attributable to their loyalty program
Redeeming members of their loyalty program purchase twice as regularly as non-members

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