Calculate your projected ROI from launching a loyalty program with LoyaltyLion Learn more
Customer loyalty is so much bigger than repeat purchases. It’s about creating passionate brand advocates that connect with you on a range of levels. It’s about providing genuine value as the basis of an ongoing relationship.
During this episode of Playing for Keeps the host Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, and Fiona Stevens, head of digial at LoyaltyLion, discuss creative ways about redefining customer loyalty.
They share the reasons why building up a base of loyal customers is a great way to avoid a race to the bottom on price and how to overcome customer mistrust of loyalty programs.
Find some of the podcast key topics and findings below: