Rewards

Start simple 

Your rewards don’t have to be extravagant to appeal to members - they just need to add value. 

We recommend starting simple with money-off or percentage discount rewards that make it easy for members to see what they’re getting from their hard-earned points. 

You could also add free shipping vouchers, though if you have many international customers, we recommend setting a maximum shipping rate. 

Get creative with custom rewards

When you’re ready to take your rewards strategy further, it’s time to start getting creative. 

Custom rewards allow you to create a set of rewards that are entirely unique to your brand. These rewards can be fulfilled manually or via a webhook, so there is a

little more effort involved. However, they give you much more scope to connect with your customers and position your brand more effectively. 

Custom rewards are typically more experience-based. For example, a fashion brand might offer a free styling session, a cosmetics brand might offer a free skin consultation, or a sports brand might offer points for uploading an activity to Strava. The options are endless.

One of the most successful ways to use custom rewards to connect with customers is to enable members to redeem rewards in the form of charitable donations. We’ve seen these rewards range from planting trees to donating doggy dinners to animal shelters.