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Take a quick tour of Mirenesse’s loyalty program

Thanks to years of pharmaceutical research, Mirenesse is currently Australia’s number one online beauty brand, providing high-quality makeup and skincare products.

Mirenesse has been successfully operating in the cosmetic beauty industry for more than 20 years. However, to continue strengthening their ecommerce growth as competition in the market grew, they needed to further increase repeat purchase and customer spend. With this in mind, Mirenesse’s team created a fully-customized loyalty program that both enhances their brand identity and encourages customers to return and interact more regularly.

Working together with LoyaltyLion, in less than a year Mirenesse’s team achieved a 50% increase in member spend with a 51% higher repeat purchase rate compared to non-redeeming members.

Our Customer Success Manager, Max,  gives you a quick tour of Mirenesse’s loyalty program and how they’re on the path to success.

Take a tour at Mirenesse’s loyalty program with Max.

About the author


Ipek is a Product Marketing Consultant at LoyaltyLion. Before doing her Marketing masters at the Queen Mary University of London, she worked in top global advertising and marketing agencies providing creative strategies for both B2B and B2C clients. At LoyaltyLion, Ipek makes sure our readers get the best content about LoyaltyLion's features and how it can help to power your ecommerce businesses.

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