Omnichannel

Motivate in-store shoppers to engage online

In-store buyers are important, but you can’t be sure when they will next walk past your store or be in your part of town. That’s why you must encourage in-person shoppers to connect with you online, too. 

We recommend visibly promoting your loyalty program in-store so customers feel motivated to sign up. Once they do, you have their email address and can kick off the loyalty sequences discussed in the Email and SMS section of this guide. 

This also allows you to ensure that in-store shoppers can engage with you outside of online purchases. Remind them that they can earn points for social media likes and shares to increase the chances of staying top of mind and keeping in touch with them across those channels too. 

Embed loyalty into your app

This ensures that app users are just as likely to engage with your loyalty program as website shoppers. Remember - redeeming loyalty program members purchase 2.75 times more per year, so increasing program engagement across every channel is key to driving customer lifetime value and growth.

Integrating your loyalty program with your app also reduces your reliance on email and SMS, as you can use push notifications to let people know they have available rewards or that they have moved up or down a loyalty tier.