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There are a few key moments in a customer’s journey where we encourage using Notifications.
Pre-purchase Notifications are a function of CRO and have a more immediate impact by increasing program engagement from your existing loyal members.
Post-purchase Notifications help you build and engage a bigger community. Promoting non-transactional ways for members to engage with your brand while developing brand affection that brings them back repeatedly.
Both pre and post-purchase Notifications reliably drive month-on-month revenue growth.
From new arrivals to returning customers, you can influence consumer behavior through on-site Notifications. There are two LoyaltyLion Notifications available for everyone to implement:
Let shoppers know how many new points they’ve earned based on the activity they completed.
Inform customers of your amazing loyalty program. Help them to sign-up effortlessly.
For sellers looking to further develop their engagement strategy there are three Enhanced Notifications you can implement on your site:
Loyalty program members have a higher CLTV as they are 68% more likely to convert a second time. Therefore capturing new signups is invaluable for sustained growth. Using a Notification to capitalize on attention during the post-purchase window is a highly effective way to drive new sign-ups.
80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Now that the customer is engaged, you can provide a personalized experience. When they return to your store, let them know what rewards they have available to redeem like money-off vouchers, percentage-off vouchers, or even a free product.
Referred customers are much more likely to convert, reducing CAC while also grabbing more market share. After successfully persuading your customer to convert you know they like your brand. Now is the time to notify them that they can earn even more points by referring a friend.
Using Notifications you can let shoppers know what you want them to do. Deliver personalized experience to drive higher program engagement.
Set up Notifications from within the Manage section of your LoyaltyLion Dashboard.
Check out our Pricing page for plan availability and other awesome features you can use alongside Notifications.