A key part of launching or managing any marketing activity is considering how your approach fits with the other channels and campaigns your wider team is currently running. Loyalty Marketing is no different.
Keep reading for a quick guide to which integrations will make sure your loyalty program adds power to all your existing marketing technologies and tactics.
Loyalty and email
Research shows that the average retailer sends upwards of six emails per week. Multiply this by every other retailer your customer is subscribed to and your customers quickly get a full inbox and have a higher chance of unsubscribing.
But, loyalty emails are different. They are 100% personalized because they contain unique loyalty data such as points balances, available rewards, and tier statuses. As a result, they achieve higher engagement and drive more positive loyalty behaviors. Integrating your loyalty program with your email service provider (ESP) allows you to deliver these personalized emails and trigger relevant emails based on the loyal actions of your shoppers.
Where will you see the impact?
Loyalty program emails perform 14 times better than other marketing emails. By integrating your loyalty program with your ESP you should see:
An increase in click-through rates
An uplift in loyalty behaviors such as account creation and reward redemption
A drop in unsubscribe rates
Who does it best?
Compared to regular customers, members of LIVELY’s loyalty program have a 103% higher AOV and have 146% higher average spend per customer.
See why they were crowned winners of the “Best use of loyalty emails” category in the LoyaltyLion Hall of Fame.
As more and more consumers opt out of email tracking and it gets harder to report on the success of your messages, open rates as high as 98% are very appealing. Similar to email, by integrating your SMS and loyalty program, you can use loyalty data to trigger messages based on changes to loyalty statuses and send highly personalized messages.
Where will you see the impact?
Similarly to your ESP integration, your SMS integration should deliver:
Higher open rates
Greater loyalty program engagement and reward redemption
A reduced time to next purchase
Who does it best?
Members of UntilGone’s loyalty program spend almost double the amount regular customers do and have a 115% higher AOV.
“The integration between our SMS platform and LoyaltyLion is a great solution for increasing engagement with our members. The immediacy of the SMS notification combined with the loyalty program rewards results in a click rate of over 25% and a conversion rate of over 9% across the journeys we are using. We’re building connections with our customers and driving increased revenue as a result.” – Richard Bell, President at Until Gone
82% of consumers read online reviews before making a purchase. Whether on your Google profile, on your product pages, or used creatively on social media, reviews help you acquire and convert new customers cost-effectively. But, getting customers to stop and take the time to leave a review can be hard. By integrating your loyalty program and your reviews platform, you can use loyalty points to incentivize user-generated content, and make review collection less of a headache.
Where will you see the impact?
In exchange for offering points for reviews, you will see:
An increased number of reviews you can use across all your marketing
Greater conversion from browser to sale
Reduced time to next purchase as members can earn points and unlock rewards faster
Loyalty and subscriptions
With the cost of living increasing, keeping your subscribers signed up and not distracted by your competitors’ introductory offers is a challenge. But, your subscription products are a reliable revenue stream that can’t be ignored. By integrating your loyalty program with your subscription service you can use VIP subscriber tiers to keep customers enrolled, use loyalty points to incentivize future purchases, and encourage subscribers to refer others to your product.
Where will you see the impact?
LoyaltyLion research shows that 63% of consumers said loyalty points would make them sign up for a subscription. Integrating your loyalty program with your subscription strategy you will drive:
Higher customer lifetime value through longer subscriptions
Increased acquisition through referred customers
Who does it best?
Amora Coffee’s loyalty program members have an average order value that is 79% higher than their regular customers.
See how they use ReCharge and LoyaltyLion together to keep their subscriber base engaged and active.
Loyalty and mobile
Mobile commerce is on the rise with sales worldwide expected to reach $3.56 trillion by the end of 2021. To connect effectively with your customers, you need to deliver consistently great experiences, wherever and whenever they are shopping. Integrating your loyalty program with your mobile app allows you to operate in a truly omnichannel way, making it super easy for customers to engage with your program, as well as earn and redeem rewards intuitively.
Where will you see the impact?
Enabling loyalty program engagement via your mobile app will help you to achieve:
Increased average order values through greater visibility of your program
Greater reward redemption through ease of use
Increased referrals made via the app
Who does it best?
Route One’s loyal customers have a 176% higher average spend than other customers.
See how they used Venn Apps and LoyaltyLion together to win the “Best use of mobile loyalty” category in the LoyaltyLion Hall of Fame.
No marketer is an island, and nor should any loyalty program be either. The more you can integrate loyalty data into your other marketing tools, the more powerful they will become. Explore more of our integration success stories in the LoyaltyLion Hall of Fame recap video.
Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. LoyaltyLion helps thousands of retailers worldwide to build fully customized loyalty programs, proven to increase customer engagement, retention and spend. Fiona has almost 15 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years.
Managing your program
