Retain valuable customers with a unique loyalty program for your pet care store

LoyaltyLion unlocks real insights that increase customer lifetime value for fast-growing ecommerce stores

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Why pet care retailers choose to build customized loyalty programs with LoyaltyLion

Competition is high

Pet care ecommerce is expected to be worth $55 billion by 2027. With new players entering the market, avoid competing on price by offering a more value with a loyalty program.

Acquisition is expensive

In a competitive market, advertising costs increase. A loyalty program drives acquisition more cost-effectively and turns your existing customers into advocates that refer friends.

Shoppers want personalization

Ecommerce is impersonal by nature and with 71% of pet owners saying they’re purchasing online more, maintaining an emotional connection is key.

Success story: Edgard & Cooper

With their loyalty program by their side, Edgard & Cooper have achieved a 22% AOV uplift, a 35% increase in active customers, and a 38% increase in their retention rate.

Edgard & Cooper designed their loyalty program around their brand’s values, building emotional connections with the rewards. Customers can exchange points (or “belly rubs”) to feed rescue dogs and plant trees. This matches their company-wide pledge to donate 1% of all sales to pets in need.

As a pet care merchant, your future success depends on your existing customers.

So what can you do to drive retention and build your customers’ loyalty to your brand?

Reward customers with points for purchases and engagement

Create a loyalty program with a difference. Reward customers for purchases and on-site activities – such as joining your program, referrals, reviews, social follows, and more.

Customers can collect these points and redeem them for rewards to spend on pet care products at your store. This encourages long-term loyalty and increases your revenue.

Reward Customers With Points For Purchases And Engagement

Drive customer advocacy

Nurture advocacy by rewarding customers for referring new pet lovers to your store or leaving reviews. Not only is this a cost-effective acquisition strategy, but it also grows consumer trust.

Keep engaging between purchases

Send loyalty emails that communicate your brand’s values, upsell and cross-sell products and are personalized to each individual.

Create emotional connections

Easily customize all elements of your loyalty program and embed individual, on-brand loyalty components anywhere in the customer journey, from product to post-purchase pages.