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LoyaltyLion for pet care brands
People love their pets. So what better way to engage the 86% of pet owners who shop online than with a paw-some and personalized loyalty experience that helps you to stand out against fierce competition?
Due to the insatiable appeties of our fuffy companions, pet parents really have no choice but to repeat purchase when it comes to pet food. So how can you make sure they repeat purchase from you rather than someone else? It all comes down to personalization.
Use your loyalty program to reward your shoppers with loyalty points for taking part in quizzes about their pets. They’ll get the points and, in return, you’ll uncover their pets’ details and preferences – meaning you can provide an experience that’s as unique as their fluffy companion is.
While your customers may have their dog or cat food on a recurring subscription, you don’t want to miss the opportunity to upsell them on other products.
With our free product rewards, you can encourage customers to venture beyond the daty-to-day, adding dental sticks, toys, and other tail-wagging treats to their carts. Give your customers the freedom to pick from a range of exciting items using their points; if it’s a winner with their pet, they’ll be back to buy it again before long.
Create custom rewards that you know customers will love then let them take the reins when it comes to making the final selection.
Whether it’s a discount, free product, free shipping, or even a donation to a doggy shelter, this flexibility not only keeps customers invested in your brand but also keeps your returning customer rate high.
With their loyalty program by their side, Edgard & Cooper have achieved a 22% AOV uplift, a 35% increase in active customers, and a 38% increase in their retention rate.
Edgard & Cooper designed their loyalty program around their brand’s values. Customers can exchange points (or “belly rubs”) to feed rescue dogs and plant trees. This matches their company-wide pledge to donate 1% of all sales to pets in need.
We work directly with every customer, assisting them through the setup process and identifying the best strategies to increase retention.
Our existing petcare brands have experienced the positive impact that comes from this hands-on approach, and from integrating their loyalty programs at every stage of their customer journeys.
