Go beyond loyalty schemes with LoyaltyLion

You need an online loyalty platform that offers more than just points and rewards. Create a loyalty program that delivers personalized shopping experiences and builds longer-lasting relationships. Over 10,000 ecommerce businesses around the world trust LoyaltyLion to increase customer lifetime value and turn existing customers into a more reliable source of revenue.



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Personalization: show them you know them

Integrate loyalty program data into more of your marketing activity to deliver truly personalized communications. Show your customers that sharing their data with you will lead to a more rewarding shopping experience.

  • Personalize emails and SMS messages with unique data such as points balances, available rewards or tier statuses
  • Use onsite notifications to remind shoppers that they’ve missed out on points, or have loyalty rewards waiting to be redeemed
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  • Make redemption easier by embedding loyalty components into your checkout experiences and cart pages
  • Recognize members and allow them to earn and redeem wherever they’re shopping; online or in-store, via mobile or desktop

Acquisition: create organic growth

Reduce your reliance on discounting and expensive acquisition channels and turn your existing customers into an organic growth engine. Incentivize your Insider Community to recruit new members and promote their experiences with your brand.

  • Make it easy for customers to refer friends and family members with unique URLs delivered on any channel or device
  • Reward customers for creating user generated content and leaving reviews
  • Create automated emails to incentivize those who leave reviews to return and make a referral

Segmentation: find your most valuable customers

Increase the ROI of your retention strategy by focussing your marketing efforts on your most valuable customers. Use loyalty program analytics to understand individual buying behaviours and segment the customers with the greatest lifetime value.

  • Identify your most valuable customer segments and offer them experiential rewards such as free shipping and early access to sales
  • Catch at-risk customers and re-introduce them to your brand before they choose a competitor
  • Understand how the lifetime value of your loyal customers differs from other segments, and use loyalty data to make more informed marketing decisions
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retail loyalty programs

Brand building: create emotional connections

Connect with the customers who want more than just a product in return for their purchase. Tell your brand story and demonstrate your authenticity by allowing your loyal customers to live their values each time they engage with your bespoke loyalty rewards program.

  • Create a unique loyalty program page that reflects your brand identity
  • Use loyalty program communications such as welcome emails to tell the story behind your brand
  • Build custom rules that allow loyal customers to earn points in exchange for actions that align with your brand values
  • Enable members to redeem rewards in the form of charitable donations towards causes they support

Loyalty platform features

Points and rewards
Allow customers to earn points for any on-site activity - from purchases to reviews and referrals. Points can be exchanged for vouchers, gift cards or custom rewards such as free products or shipping.
Premium features
Explore the latest innovations available on our loyalty app, whether that's simply adding our points slider to existing pages, or building a full-page loyalty program. Use features such as In-Cart Rewards, Instant Points and Tiers to increase the effectiveness of your loyalty program.
Encourage customer advocacy by rewarding referrals made via social, email or mobile. Allow customers to send referrals via links, or implement our standalone referral widget.
Use LoyaltyLion to enhance your ecommerce platforms and tools quickly and easily. Seamlessly integrate LoyaltyLion with existing marketing tools such as ESPs, subscription partners, review platforms and helpdesks.
Build a fully customized loyalty program and choose how you want your program to appear on the page. Use our CSS theme editor to make your loyalty program your own, and ensure it appears at every stage of the customer journey.
Customer communications
Use loyalty emails and real-time on-site notifications to keep your customers engaging with your loyalty program. Use LoyaltyLion's advanced email solution, upload and edit your own templates or explore our integrations with ESPs including Klaviyo, dotdigital , Omnisend and Mailchimp.
Loyalty program analytics and insights
Continually optimize your loyalty program with advanced customer insights. See real-time statistics, referral and retention analytics within our in-built dashboard, or use our Ecommerce Insights loyalty app to monitor customer engagement and retention.

See how the LoyaltyLion platform can power your marketing tools and tactics

Connect with a Loyalty Analyst

Speak to a member of the team to find out how LoyaltyLion can help you drive customer loyalty and engagement.

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