Increase customer loyalty with LoyaltyLion

Your future ecommerce success depends on the loyalty of your existing customers. We exist to help fast-growth retailers increase customer loyalty and succeed in a world where they may not be able to compete on price and logistics but can offer a better customer experience. One that makes customers feel valued, rather than like they are just another number.

Increase customer loyalty

LoyaltyLion Story

LoyaltyLion is growing, become part of a team that are transforming the way customers shop online

2012
Our Co-founders Charlie and Dave met
2013
We secured funding from Jan Boluminski, founder of one of the world's largest loyalty programs
2014
We signed our first store
LoyaltyLion was officially founded and the first employee hired
We became the first Shopify Plus technology partner
We secured additional investment from James Hart of ASOS
We opened our first office in London
2015
We launched Shopify POS and our first omnichannel store
TheChive becomes a client
Winners! Named Most innovative adaptive marketing technology by Retail Recharged
We launched on Magento
We launched our Ecommerce Insights App
2016
TheChive became the first store to make $1m via LoyaltyLion
2017
Dr. Axe becomes a client
We launched on BigCommerce
Hummingbird Bakery becomes a client
Launched in-cart rewards
Integrations with 5 technology partners live
2018
We hit 10 employees
We launched our Integrated Loyalty Program functionality
We launched our NPS app
Record breaking: we issued 3.8bn points in a month
Record breaking: 150,000 rewards claimed each month
Shortlist: Best Use of Gamification award by Loyalty Magazine
Winners! Charlie was named one of the Loyalty 30 under 40
2019
We moved to our fourth office
We launched LoyaltyLion campaigns
Vitabiotics becomes a client
LoyaltyLion merchants send over 1m emails a month
We hit 30 employees
2019
We launched the Recommendations Board
Over 5000 merchants using LoyaltyLion
Integrations with over 20 technology partners live
Members of LoyaltyLion programs redeem over 2bn points per month
Winners: Charlie was named one of the Loyalty 30 under 40 again
Increasing customer loyalty with LoyaltyLion

Our mission

Charlie Casey (CEO) and Dave Clark (CTO) founded LoyaltyLion in 2012, with one clear mission: to help retailers succeed in the age of Amazon. We love that platforms like Shopify, Magento and Bigcommerce have enabled so many entrepreneurs to launch their own companies by lowering the barriers to entry. Ecommerce today is like the high street before it became dominated by a handful of generic, impersonal businesses. By helping entrepreneurs succeed, we hope to stop ecommerce going the way of the brick and mortar store - that's why LoyaltyLion exists.

Our Investors

LoyaltyLion is backed by industry leading entrepreneurs who bring decades of expertise in loyalty, ecommerce, CRM and data science. Our investors include the first employee and former ecommerce director for ASOS, James Hart and Jan Boluminski, the co-founder of PAYBACK, the world’s largest loyalty company.

  • Downing
  • E1 Captial

Our Journey

Hear more about LoyaltyLion’s journey from CEO, Charlie Casey. In this podcast Charlie discusses the innovations that have led LoyaltyLion to where we are today and the challenges in the ecommerce industry that sparked its creation.

Created with Sketch.
About Img

Ready to find out more?

Speak to a member of the team to find out how you could use LoyaltyLion to drive customer loyalty and engagement.

Book a demo