Power your ecommerce growth with LoyaltyLion

LoyaltyLion is a data-driven loyalty and engagement platform. We unlock real insights to build a better understanding of what drives longer-lasting customer relationships and accelerate your existing marketing efforts. Proven to increase customer lifetime value, LoyaltyLion is trusted by thousands of fast-growth ecommerce merchants worldwide.

LoyaltyLion Story

LoyaltyLion is growing, become part of a team that is transforming the way customers shop online

2012

Our Co-founders Charlie and Dave met

2013

We secured funding from Jan Boluminski, founder of one of the world's largest loyalty programs

2014

We signed our first store

LoyaltyLion was officially founded and the first employee hired

We became the first Shopify Plus technology partner

We secured additional investment from James Hart of ASOS

We opened our first office in London

2015

We launched Shopify POS and our first omnichannel store

TheChive becomes a client

Winners! Named Most innovative adaptive marketing technology by Retail Recharged

We launched on Magento

We launched our Ecommerce Insights App

2016

TheChive became the first store to make $1m via LoyaltyLion

We launched on BigCommerce

Hummingbird Bakery becomes a client

Launched In-Cart Rewards

Integrations with 5 technology partners live

2018

We hit 10 employees

We launched our Integrated Loyalty Program functionality

We launched our NPS app

Record breaking: we issued 3.8bn points in a month

Record breaking: 150,000 rewards claimed each month

Shortlist: Best Use of Gamification award by Loyalty Magazine

Winners! Charlie was named one of the Loyalty 30 under 40

2019

We moved to our fourth office

We launched LoyaltyLion Campaigns

Vitabiotics becomes a client

LoyaltyLion merchants send over 1m emails a month

We hit 30 employees

2019

We launched the Recommendations Board

Over 6000 merchants using LoyaltyLion

Members of LoyaltyLion programs redeem over 2bn points per month

Winners: Charlie was named one of the Loyalty 30 under 40 again

2020

Integrations with over 30 technology partners live

LoyaltyLion joins Shopify Plus' new Certified App program

Winners: Named one of the RWRC Discovery 50 powering the new retail world

Winners: Best Ecommerce Platform by the Northern eCommerce Awards!

Winners: 2020 Deloitte UK Technology Fast 50 Awards

Winners again! Named one of the 100 Ecommerce Trailblazers for 2020

Our mission

Charlie Casey (CEO) and Dave Clark (CTO) founded LoyaltyLion in 2012, with one clear mission: to help retailers succeed in the age of Amazon. We love that platforms like Shopify, Magento and Bigcommerce have enabled so many entrepreneurs to launch their own companies by lowering the barriers to entry. Ecommerce today is like the high street before it became dominated by a handful of generic, impersonal businesses. By helping entrepreneurs succeed, we hope to stop ecommerce going the way of the brick and mortar store - that's why LoyaltyLion exists.

Our Investors

LoyaltyLion is backed by industry leading entrepreneurs who bring decades of expertise in loyalty, ecommerce, CRM and data science. Our investors include the first employee and former ecommerce director for ASOS, James Hart and Jan Boluminski, the co-founder of PAYBACK, the world’s largest loyalty company.

Our Journey

Hear more about LoyaltyLion’s journey from CEO, Charlie Casey. In this podcast Charlie discusses the innovations that have led LoyaltyLion to where we are today and the challenges in the ecommerce industry that sparked its creation.

ACR Meet LoyaltyLion CEO Charlie Casey

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