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The LoyaltyLion story

LoyaltyLion is a data-driven loyalty and engagement platform. For us, loyalty is not an add-on, it’s our primary focus. We live and breathe retention with no distractions.

Meet the pride: LoyaltyLion's team

Our Story

LoyaltyLion was founded in 2012 to tackle one challenge – how to engage and retain customers online. Co-founders, Charlie and Dave recognized that already a headache back then, retention would only become more important as ecommerce competition boomed, acquisition costs increased and large players like Amazon increasingly squeezed others out of the market.

Then and now, the key to meeting this challenge lay in delivering excellent shopping experiences that would build customer lifetime value, keeping shoppers coming back to repeat purchase, but also engaging and advocating when they weren’t shopping.

Today, we work with over 10,000 ecommerce stores and our vision hasn’t changed but it has evolved. We exist to help fast-growth businesses succeed in the age of Amazon by building long-lasting customer relationships. Relationships that are built on emotional connections, aligned values and great customer experience. Relationships that are the key to sustainable ecommerce growth as we enter the opt-out era.

We secured funding from Jan Boluminski, founder of the world’s largest loyalty programs. We signed our first store and hired our first employee. We became the first Shopify Plus technology partner, secured investment from James Hart of ASOS and opened our first office in London.

We launched our integration with Shopify POS. Began working with TheChive and launched our Ecommerce Insights App. We also won our first award: “Most Innovative Adaptive Marketing Technology” by Retail Recharged, and launched on Magento.

TheChive became the first store to make $1m via LoyaltyLion! The Hummingbird Bakery followed their steps, becoming our client and we launched BigCommerce. We launched In-Cart Rewards and built integrations with our first five technology partners.

We grew up to 10 employees and launched the Integrated Loyalty Program functionality. We were shortlisted for “Best Use of Gamification” by Loyalty Magazine and Charlie was named one of the Loyalty 30 under 40. 150,000 rewards were being claimed each month!

Now a team of 30, we moved to our fourth office and launched LoyaltyLion Campaigns functionality. Over 6,000 stores now used LoyaltyLion, they began using LoyaltyLionMembers of LoyaltyLion programs were redeeming over 2 billion points per month, and Charlie was named one of the Loyalty 30 under 40 for the second year in a row.

Integrations with over 30 technology partners were now live and we became a Shopify Plus Certified App. We won “Best Ecommerce Platform” at the Northern eCommerce Awards, and were named in the 2020 Deloitte UK Technology Fast 50 and the 100 Ecommerce Trailblazers.

Now we are a team of over 100 employees across both US and UK and work with over 10,000 stores globally. We won “FT1000 Fastest growing companies” and bronze in Best Loyalty Campaign from Ecommerce Awards.

How a loyalty program can supercharge your subscription service
The Chive Rules
In-Cart Rewards LoyaltyLion
Integrated Loyalty Page
Loyaltylion At Shopify Unite
LoyaltyLion group photo
About LoyaltyLion statistics

Listen to LoyaltyLion’s journey

Careers Page Group Shot

Hear more from CEO, Charlie Casey.

In this podcast, Charlie discusses the innovations that have been instrumental to our journey and covers the key challenges that the ecommerce industry needs to conquer to succeed.

Our investors

LoyaltyLion is backed by industry-leading entrepreneurs who bring decades of expertise in loyalty, ecommerce, CRM and data science. One of our investors is Jan Boluminski, the co-founder of PAYBACK, the world’s largest loyalty company. Our investors also include:

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