VIP Tiers

Exclusive VIP experiences

The rewards available in your VIP Tiers should become more exclusive as customers progress through the levels. Each tier is likely to contain an element of transactional reward, for example, additional points per dollar spent or differing levels of shipping discount. 

You may also give customers in your lower tiers basic experiential rewards, such as early access to sales, double points days, or new product lines. 

As your customers progress through your tiers, you have the opportunity to offer them more exclusive experiences that are perceived to be of far higher value. We’re talking exclusive webinar or event invitations, free styling sessions, or the ability to join a focus group. 

The more VIP rewards you offer in your higher tiers, the more likely your members are to spend and engage to get there. These exclusive experiences can also help you offer fewer discounts to your existing customers. 

Subscriber Tiers 

If you’re a brand that sells products on a subscription basis, then subscriber churn is likely a regular headache. Setting up a specific Subscriber Tier can help you alleviate that churn and retain a predictable source of revenue. 

Create a Subscriber Tier with exclusive benefits that regular shoppers can’t access. The rewards you include in your Subscriber Tier must be of enough perceived value that they outweigh the discount a customer could get from switching to a rival brand. 

Integrating LoyaltyLion with tools like ReCharge can make it quicker and easier to maintain Subscriber Tiers.