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Community Matters: Spotlight interview with Astrid and Miyu

Our Community Matters series has been lifting the lid on customer communities. There is no better way to learn how to build a thriving community than to hear from the merchants that have done it.

In this week’s webinar, we have organized an 11-minute spotlight interview with the contemporary jewelry brand, Astrid and Miyu.

We asked Astrid & Miyu’s Holly Robinson and Hannah Chesney:

  • How does Glamnetic’s community work and what does it look like?
  • How does the Glamnetic Fam group work and what value does it provide for the brand?
  • What were the steps that resulted in Glamnetic’s thriving community of brand Insiders today?
  • What does the future hold for Glamnetic’s customer community?

Download our Community Matters magazine here, or watch the full webinar recording on below:

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.

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