
LoyaltyLion is the award-winning loyalty platform, trusted by billion-dollar brands and built to scale with your ambitions.
















Reward your customers the same way online, in store and on mobile, with one program across every channel.
See omnichannel loyaltyGo beyond points with exclusive rewards, tier perks and experiences your customers remember.
Explore rewardsCustomize your loyalty program across every customer touchpoint, to fit your brand.
See customizationWork with a partner focused on loyalty for 12+ years to build a program that pays back.
See the economicsProtect your program with two-factor authentication, referral fraud checks and controls on earned points.
How we prevent fraudRated #1 on G2 for loyalty and trusted by 10k+ ecommerce brands. Let's grow your returning customer revenue together.


Shopify Plus
LoyaltyLion is Shopify Plus Certified, seamlessly integrating with your store and built to meet the complex demands of larger brands.
Keep your loyalty program in sync with Shopify Plus in real time.
Generate discount vouchers through Shopify Plus for smooth checkout redemption.
Use Shopify Plus features like advanced tagging, Customer Accounts, and Checkout Extensibility to power tiers and exclusive perks.
Track performance across ecommerce, app, and store locations to uncover what drives engagement and revenue.

Omnichannel loyalty
Connect your loyalty program to multiple physical locations with Shopify POS and even reward sales at third parties.
Let customers earn points online and redeem them in store. Or scan at checkout to earn and use online later.
Use Loyalty Pass and Receipt Uploads to connect with your customers wherever and whenever they’re shopping.

Experiential rewards
From private events and early product launches to one-of-a-kind brand experiences, LoyaltyLion gives enterprise teams the flexibility to design rewards that go far beyond discounts.
VIP-only events and early access
Experiential rewards for top-tier members
Custom reward fulfillment via API
Fully configurable to align with your brand strategy

Headless API
Our Headless API lets you build a custom loyalty solution anywhere, with full control over UX, performance, and testing.
Create a custom loyalty UI for your Shopify Hydrogen storefront
Bring loyalty to life in your mobile app using native UI components
Integrate loyalty into your custom POS for in-store rewards
Ship custom loyalty experiences faster with our modern developer workflows

Multilingual loyalty
LoyaltyLion lets you drive repeat revenue growth across every market. One consistent loyalty proposition, tailored for local market needs.
Localize your program in 130+ languages, plus tone-of-voice translation
Activities, rewards and tiers converted into the shopper’s domestic currency
Earning and redemption calculations in your base currency
Tailor rewards and mechanics to individual markets
Straight answers to the questions your finance team will ask.
Can I prevent margin leak and protect profitability?
Easy. Advanced points and reward expiry, VIP Tiers, and checkout redemption are just some of the tools you can deploy. Our onboarding managers help you manage liability from day one.
Can I be confident my customer data is in safe hands?
Absolutely. We're SOC 2 Certified and GDPR, CCPA, and ISO-compliant. Two-factor authentication and multi-user login give you extra security and control.
Can I report on loyalty economics and justify decisions with data?
Yes. Report on Loyalty Attributed Revenue and export data straight to your finance team. Share reports on customer transactions and activity, points accounting, tiers, rewards, and more.
Can I reduce exposure to fraud?
By default. Built-in controls like fulfillment-based earning, pending periods, and per-transaction limits control how and when points are earned. We also offer smart referral fraud protection.
Fraud prevention is built into LoyaltyLion.
Helping you protect revenue, maintain trust, and stay compliant.
Protect your loyalty program with enhanced account security, making it harder for fraudsters to gain access.
We prevent abuse by detecting duplicate IPs and only allowing referral rewards for genuine new customers.
Control how and when points are earned with fulfillment-based earning, pending periods, and per-transaction limits.
LoyaltyLion is the most feature rich loyalty program available for Shopify.
They have all the right tools to support a growing program.
Can LoyaltyLion handle our peak sales days?
Yes. We publish 99.99% uptime and handle 4,000 API requests per second and 1,800 orders per minute at peak. We've verified surge handling at 20x load over 12 hours, with response times under 500ms and a 0.001% error rate. Our SRE team monitors the platform 24/7 with automated alerting and incident response. View live uptime status.
Is our customer data secure?
Yes. We're SOC 2 Certified and GDPR, CCPA, and ISO-compliant. Two-factor authentication and multi-user login give your team extra security and control. Read our security overview.
How do we manage points liability and protect margin?
Points and reward expiry, VIP Tiers, and checkout redemption give you control over liability. Our onboarding managers help you set these up from day one.
What reporting will our finance team get?
Report on Loyalty Attributed Revenue, measure revenue impact by loyalty component, and compare engagement across sales channels. You can export data for your finance team and share reports on customer transactions, points accounting, tiers, and rewards.
How do you prevent loyalty fraud?
Built-in controls like fulfillment-based earning, pending periods, and per-transaction limits control how and when points are earned. We also offer smart referral fraud protection.
Can we run one loyalty program across multiple markets?
Yes. Localize your program in 130+ languages, with tone-of-voice translation. Activities, rewards, and tiers display in the shopper's domestic currency, while earning and redemption are calculated in your base currency. You can also tailor rewards to individual markets. How translations work.
Where can customers engage with our program?
Wherever they shop: your loyalty page, checkout, and customer accounts online; email, SMS, and social feeds; your mobile app, mobile wallets, and ChatGPT or Gemini; and in store through Shopify POS, receipt uploads, and partner retailers.
Can we offer rewards beyond discounts?
Yes. Offer early access to sales and collections, free product rewards, priority support, member-only pricing, secret sales, and invitations to exclusive VIP events.
How many enrollments can you handle at launch?
We've proven capacity to enroll 600,000 members in 72 hours.