Recharge subscription integration

Subscribers earn loyalty points with each recurring payment, allowing them to exchange accumulated points for a discount (choose a fixed discount (e.g. $5 off) or a percentage off). This ongoing engagement strengthens loyalty and encourages continued subscriptions.

The subscriber VIP tier provides exclusive rewards beyond standard discounts.

The subscriber VIP tier is usually your most generous tier, as subscribers have a higher lifetime value. Customers in other tiers will be moved to the subscriber tier as soon as they subscribe – so if someone is in your top tier, you want them to gain better rewards for subscribing, not the other way round.

Subscribers automatically join this tier (receiving an Active subscriber tag in ReCharge), unlocking top-tier benefits as long as they remain subscribed.

The subscriber VIP tier is designed to be the most rewarding, reflecting subscribers’ higher lifetime value. Customers from other tiers are automatically upgraded to this exclusive tier once they subscribe, ensuring they receive enhanced benefits for their loyalty. This way, subscribers always enjoy the most valuable rewards, reinforcing the importance of maintaining their subscriptions.

When a subscription is cancelled, customers are moved to a different tier based on their spending over the past 12 months.

No, only one subscriber tier is available. However, conditional tiers based on other tags can be created in Shopify for additional segmentation.