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Agency Retainer spotlight: Introducing Blend Commerce.
We help you retain more customers by continuously improving your customer experience (CX). CX is the cornerstone of both customer acquisition and long-term customer retention. By improving your brand, website and communication touchpoints, we can help you improve your key metrics such as Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC) and Conversion Rate (CR). Our team obsesses over Quantitative and Qualitative data to make informed decisions for your growth.
While a growth strategy tackles short-term obstacles, a CVO strategy prioritizes long-term business health and increasing customer lifetime value through onsite optimization and data-driven decision-making. A CVO approach is focused on creating a positive customer experience that leads to increased customer loyalty and higher customer lifetime value, resulting in sustained business growth over time.
Our ideal customer profile includes DTC brands on Shopify and Shopify Plus, with budgets ranging from $5,000 to $18,000 per month. We primarily serve industries like pet care, wellness, health and beauty, FMCG, and food and beverage, targeting companies with annual revenue of $3m to $25m and an employee count of 3-50. Our focus is on resolving pain points such as high customer acquisition costs, low retention, customer churn, and low average order value.
Our commitment to delivering exceptional results through collaboration, expertise in CVO, and tailored solutions. With an in-house team of seasoned professionals, who have a deep understanding of the industries we serve, we offer end-to-end services without outsourcing. By keeping everything in-house, we ensure the highest level of service, support, and effective communication. Our approach emphasizes excellence and teamwork.
At Blend, we use a range of qualitative and quantitative research methods to drive Customer Lifetime Value. By understanding the needs and desires of the target audience and identifying the jobs to be done by customers, we can design a personalized experience that maximizes the value customers provide to the business.
Once the research phase is complete, we move on to the implementation phase, which involves optimizing the website, product offerings, pricing, and the overall customer journey. We use Conversion Rate Optimisation and A/B testing to improve the customer experience and increase conversions. Design and Email Marketing are also leveraged to deliver targeted messaging that resonates with the customer.
Throughout the process, we analyze key performance indicators and customer behavior to gain insights into the effectiveness of the CVO strategies and make data-driven decisions to optimize our approach. We provide regular reporting to keep clients informed of their progress and ensure that they stay on track to achieve their target customer lifetime value within 12 months.
Our team provides ongoing guidance and recommendations based on the data collected and the insights gained from the research and implementation phases. With our support, clients can achieve their growth goals and deliver exceptional customer experiences that drive long-term loyalty and advocacy.
The dark launch allowed us to test and refine our strategies in a controlled environment, gaining valuable feedback and making necessary adjustments before scaling up. It also helped us identify and address any issues or challenges ahead of the public launch, creating excitement around our new CVO strategy.
The success criteria for CVO can vary depending on the specific goals and objectives of the business. Some common success criteria for CVO include:
These metrics can be tracked through various KPIs such as CLV, retention rates, customer satisfaction, and revenue growth. Ultimately, the success of CVO will depend on how well it aligns with the overall business goals and objectives.
Technology partners play a critical role in supporting a successful CVO service. They provide businesses with tools and platforms that enable them to engage with their customers in a personalized and data-driven way, which is a key component of a successful CVO strategy.
LoyaltyLion is a good fit for a CVO strategy because it specializes in increasing customer loyalty and retention. It offers a suite of tools that allow businesses to create and manage their own loyalty program, including points-based rewards, VIP tiers, referral bonuses, and more. By incentivising customers to return and make repeat purchases, we can increase their customer lifetime value and ultimately drive revenue growth.
By tracking these metrics, businesses can assess the success of their loyalty program and adjust their strategy as needed to achieve their CVO goals.
We provide our clients with a LoyaltyLion strategy roadmap as well as regular reports and updates on the data collected. LoyaltyLion’s key value proposition for a CVO strategy lies in its ability to incentivise customer behavior through a variety of rewards and loyalty programs, which can drive customer engagement, and retention, and ultimately increase customer lifetime value. By using features such as points, rewards, and referral programs, businesses can create a sense of community and loyalty among their customers, leading to higher retention rates and revenue growth.
You’ll find us at blendcommerce.com, or drop us a note at email@example.com.
Courtyard Office, 55 High Street, Alcester, B49 5AF