I’ve used LoyaltyLion at my past 2 organizations. It’s so incredibly simple and seamless to integrate into our retention strategy, especially with Klaviyo.
Emily A,
Retention Marketing Manager
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The LoyaltyLion integration works with all Klaviyo plans.
Similarly, Klaviyo integrates with all LoyaltyLion plans, but the functionality varies.
Essential flows are available on Classic and Advanced plans, while more advanced features like Klaviyo Events require the Plus plan or an add-on to the Advanced plan.
We currently sync the following merge fields for each loyalty program member:
Points (total, approved, pending, spent, lifetime)
Number of rewards claimed
Date enrolled in the program
Customer’s unique referral link
Loyalty tier
Birthday
Insights segment
Klaviyo Events are triggers that LoyaltyLion sends to Klaviyo, based on specific customer activities. You can then use these Events to trigger Advanced Loyalty Flows in Klaviyo to send out automated emails or SMS messages.
Let’s break them down:
Klaviyo Events:
There are multiple events available in LoyaltyLion, and they will be triggered when a customer interacts with the loyalty program, such as earning enough points for a reward, claiming a reward, referring a friend or moving up a tier.
These events are sent in real time to Klaviyo, where they can trigger pre-built flows for emails and/or SMS messages.
Advanced Loyalty Flows:
These Flows are set up in Klaviyo using the above Event triggers.
You can use these triggers to create highly personalized multi-step flows, based on loyalty data, such as reward availability reminders, when a customer is approaching their next VIP tier and expiration reminders.
You can use additional triggers and conditional logic to segment customers and automate complex journeys that run autonomously as soon as you set them live, making them more powerful than basic segment-triggered emails.
Klaviyo Events are available on the LoyaltyLion Plus plan or as an add-on to the Advanced plan.
Advanced Loyalty Flows are set up in Klaviyo and require access to Klaviyo Events in LoyaltyLion.
Klaviyo Events are included with the LoyaltyLion Plus plan or can be added as an add-on to the Advanced plan.
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