Customers are no longer satisfied with a “one-size fits all” approach. Today, loyalty program emails perform 14 times better than regular marketing emails and generate 3% of a merchant’s revenue. Yet, to deliver personalized content, you need to understand each customer’s individual buying behavior and customer lifecycle stage.
By combining LoyaltyLion customer knowledge with Klaviyo’s segmentation, you can go beyond points and rewards by personalizing your email marketing campaigns.
72% of shoppers only engage with brands that deliver personalized communications. Segment your customers according to whether they are loyal, at-risk, or in need of winning back, using LoyaltyLion’s Insights functionality.
You can then design and send hyper-targeted marketing campaigns to better open rates. For instance, you can create double points campaigns for your loyal customers to keep encouraging them to return to your store.
To secure the next purchase, you need to reach the right people with the right content at the right time. Integrate LoyaltyLion with Klaviyo and send personalized emails when customers perform certain actions.
See your loyalty program members’ individual buying behavior and create trigger-based emails to power win-back and retention flows. For example, create an email trigger for customers who haven’t visited your store for two months, then automatically send them reward available emails to give them a reason to come back to the store.
To increase retention further, you can also send them points balance statements on a monthly basis.
Customers acquired through referrals spend 200% more than those acquired via other channels. Using LoyaltyLion and Klaviyo together, you can encourage customers to refer a friend via email with very little effort.
The referred customer will receive a unique URL taking them directly to your store. When the referred customers land on the page, they will be shown the refer a friend reward, encouraging them to convert and make a purchase.
To boost advocacy still further, you can set up referral prompt emails, reminding your existing customers to make a referral to earn more points.
World-leading ecommerce brands including Cupshe, Lively, oVertone, and Skinnydip are using Klaviyo and LoyaltyLion together to deliver more personalized email experiences.