The 2026 LoyaltyLion Awards are live! Explore the awards
Cult fashion brand Jaded London uses their loyalty program to support bold new moves, like international pop-up stores.
5x
more frequent purchases from redeeming members than non-members
100k+
members enrolled in just one year
87k
newsletter signups incentivized by the loyalty program
Jaded London are a fashion brand based in London, UK, known for their bold, edgy aesthetic and cult-like following.
The brand balances exclusivity with accessibility through their trend-led collections, celebrity fans, and viral moments on social and beyond.
As a high-performing DTC brand with ambitious growth targets, Jaded London needed a loyalty solution that could drive retention and revenue growth, without compromising its carefully crafted vibe.
The wishlist:
Launched in 2023, Jaded London’s Community Rewards loyalty program is a clear voucher-based points program, rewarding loyalty with value-led perks.
Members rise through the ranks, earning points through:
Knowing exactly who their most loyal customers are means Jaded can reward them with unique, meaningful experiences that reflect the brand’s wild-child vibe.
That’s everything from launch parties and jumping the queue at pop-up stores – to having a say in new colors for Jaded products!
The true success story of our LoyaltyLion program is the ability to tap into our data and understand how to be more personalized with our audience.
Loyalty program members are also incentivized to refer friends with a give-and-get approach, offering points rather than typical discounts:
Jaded also runs double-point promotions across their site, particularly during peak trading periods like Black Friday. The bonus opportunity to earn points gives members even more motive to engage during the promotional period, and return again to redeem these points against future purchases.
As a highly ambitious brand, keeping high-value customers close is just as important to us as bringing new ones in. LoyaltyLion’s flexible platform makes that effortless, with clever rewards that keep our best shoppers locked in for the long run.
The program drives further customer engagement through sleek VIP tiers that offer escalating perks the more committed a customer is to the brand.
Enrolling is a no-brainer given that Tier One members receive secret promo codes and first access to collections just for signing up.
As they increase their points balance and rise through the tiers, the rewards keep coming:
Each help the brand reward loyalty from an omnichannel POV. The results speak for themselves; top-tier members spend 5x more than lowest-tier members, and have a 58% higher average order value.
It means as customers move up tiers, their value to the business significantly increases — validating the effectiveness of the Community Rewards VIP tiers.
Jaded London integrated loyalty across their streamlined tech stack using LoyaltyLion integrations:
Finally, the integration with Gorgias empowers customer support advisors, allowing them to view a customer’s loyalty profile, and award points to smooth over any issues, reducing customer churn.
In today’s competitive ecommerce environment, a seamless multichannel experience was a non-negotiable. LoyaltyLion’s vast suite of integrations gives our loyal customers consistent, quality experiences, however they choose to shop.
A key selling point of LoyaltyLion was the ability to tap into all of Jaded London’s markets – including meeting their loyal US audience on home turf with brick-and-mortar pop-ups.
Jaded was able to seamlessly set-up a US version of their loyalty program, and using LoyaltyLion’s Shopify POS integration, launched points-earning in their pop-up store in New York.
Member experiences were top quality in the pop-up stores, with LoyaltyLion’s Novel integration making it quicker than ever for earned points to be added to customer accounts: simply scan the QR code, rather than giving your email address. Plus, top-tier members were able to skip the round-the-block queues.
Jaded London’s decision to reward its top customers has paid off.
The perks and rewards encourage members of the program to become stickier to the brand, driving dramatically increased engagement compared to non-members:
We’re seeing serious results from our top shoppers thanks to our loyalty program. As retention remains a crucial part of our strategy, we’re inspired by positive trends in our LoyaltyLion Dashboard that point to where the next retention wins can come from.
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