Become an Expert in Ecommerce Loyalty

Join the LoyaltyLion Academy

Access our exclusive loyalty tutorials and
become the go-to loyalty expert in your business.

Our collection of resources will help you finetune your skills in loyalty strategy,
data and analytics and customer retention and engagement.

Register now and be the first to know when resources become available.
We will send news and updates to your email address.

Upcoming modules

Coming soon

Understanding customer loyalty

The building blocks of loyalty

Understand the loyalty lifecycle, and find out everything you need to know about launching a loyalty program, from who should own it, to how to measure it’s success.

Coming soon

Retaining loyal customers

Why it’s important to invest in customer retention

From measuring customer lifetime value to designing your points and rewards in a way that keeps customers coming back, dig into the challenges of retaining loyal customers.

Coming soon

Turning one-time customers into repeat customers

How to drive up repeat purchase rates

Whether it’s limiting guest checkouts and basket abandonment, or using rewards to increase average order value and purchase frequency, get up to speed on repeat purchase.

Coming soon

Turning at-risk customers into loyal customers

The danger of at-risk customers

Find out how to calculate the lost revenue from your at-risk customers, and learn how you could use rewards to re-engage those who are in need of winning back.

Coming soon

Driving customer engagement

Opportunities to interact

From onboarding into your program, to ongoing communication, find out how to effectively engage with your loyal customer base at every stage of their journey.

Coming soon

Securing customer advocacy

Turn customers into advocates

Learn how to use a loyalty program to drive positive reviews and referrals, alongside everything you need to know about using social media to create a community of loyal customers.

Coming soon

Loyalty insights and analytics

The metrics that matter

From AOV to CLV and everything in between, find out which metrics are important, learn how to measure them and understand how they can help you make business decisions.

Coming soon

Omnichannel loyalty

Seamless customer experiences

Find out why omnichannel loyalty is so important, and explore how to consistently deliver it across online, offline and mobile experiences.

Coming soon

Loyalty resources