LoyaltyLion Academy is the complete loyalty course.
Unlock today's top loyalty strategies, direct from the experts behind $900m generated for brands last BFCM.
Free to join. Start in minutes.
Get started
Sign up in minutes. It's free.
Learn everything from why loyalty is worth investing in to the Black Friday strategies driving record-breaking revenue for brands.
Pass each skill to earn a badge, then share your achievement on LinkedIn.
Our expertise
LoyaltyLion Academy comes directly from years of loyalty data and experience – so you learn what actually works.
12+
years focused on loyalty
10k
loyalty programs
250m
shoppers
Billions
of loyalty activities
Skills
Start with Essential Loyalty Program Strategy today. More skills coming soon
Bonus skills
New challenges. Tech shifts. Peak seasons. Bonus skills demonstrate how to use loyalty to keep growing, whatever the industry brings next.
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Why LoyaltyLion Academy
“LoyaltyLion support has been integral for us. We have a fantastic account manager who is always coming up with new ideas for us to implement.”
Brooke O'Halloran
Senior CRM & Email Marketing Manager, Medik8
“We're so grateful for LoyaltyLion's thoughtful approach and bright ideas that help bring our customers ever closer.”
Kevin Dean
Ecommerce Experience Manager, Darn Tough Vermont
“Clear, practical examples of how to build a loyalty program that encourages repeat purchases while protecting margins.”
Completer of Essential Loyalty Program Strategy
LoyaltyLion Academy
Which skills are coming?
Advanced Loyalty Program Strategy, Optimizing Your Loyalty Program, and Multichannel Loyalty Programs.
What can I take right now?
Essential Loyalty Program Strategy and the BFCM Loyalty Strategy bonus skill. You'll earn a badge for each.
How will I know when new skills launch?
We'll email you as each new module goes live, if you're on our mailing list. Join it here.
Will there be more bonus skills?
Yes. We'll keep adding bonus skills on timely loyalty topics.
Is LoyaltyLion Academy free?
Yes, it's free to join.
Book a demo and see how LoyaltyLion helps Shopify brands turn first-time buyers into loyal, repeat customers.
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