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Shipping hundreds of updates every quarter, we build and innovate based on 12+ years of loyalty data, beta feedback from brands, and insights from millions of shopper transactions.
AI INNOVATION
Connect LoyaltyLion to the AI assistant tools you use every day and get fast, accurate loyalty answers.
No more navigating reports or exports – just ask Sidekick, Claude or any other AI assistant the same questions you’d ask any member of the LoyaltyLion team.
For example:
Program setup: are your earning rules, rewards, tiers or expiry policies working the way you want them to?
Program performance: how are the metrics that matter to you tracking over time?
Individual customer or order information: explore specific orders and understand a member’s tier or point, or reward status
MULTICHANNEL INNOVATION
Multichannel loyalty is more than a roadmap item for LoyaltyLion, it’s a founding principle. We’re continually building to ensure your loyalty program drives more revenue across every channel and location.
Our most recent multichannel releases include:
august 2026
Build an even clearer picture of how your customers are engaging and spending with your loyalty program with new Loyalty Pass and Receipt Upload export functionality.
AUGUST 2026
Unlock a complete history of who has edited what within your loyalty program, and when. Audit Logs give you more visibility into how your program is being managed across all channels.
JULY 2026
Create ongoing challenges that reward customers for repeatedly engaging with you and your program. Reward customers every time they hit an order, subscription, review or referral milestone.
You no longer need a LoyaltyLion team member to complete loyalty imports for you.
From within your account, you can complete bulk imports and update points balances, birthdays, blocked customer lists, and more, making it quicker and easier to update member information.
Don’t worry, we’re still on hand to help where you need!
It’s now possible to configure tiers using a member’s count of qualifying orders, rather than points or spend with order-based tiers.
Order-based tiers allow you to reward purchase frequency rather than spend. This can feel fairer and be a better reflection of loyalty in some cases.
Minimum order values can be set for orders to count towards a tier status.
You could already connect LoyaltyLion with Claude, ChatGPT and other AI Assistant tools you use every day. Now you can connect with Sidekick and get the loyalty answers you need without leaving your Shopify environment.
Next time you go to create or edit a Reward Discounting Campaign, you’ll be able to select from all your seamless free product rewards.
Our Reward Discounting Campaigns now support Seamless Free Product rewards as well as voucher-based rewards. This means AI-recommended discounts will now span a wider range of your rewards, giving you more levers to nudge, bring back or reward different customer segments.
It’s now easier than ever for your least tech-savvy customers to redeem their rewards.
Your customers no longer need to copy and paste a voucher code once they’ve redeemed a reward. We’ll automatically add their redeemed rewards directly to their cart on your Shopify storefront.
Live for all brands using Shopify’s native cart, but also available for Headless stores using workflow hooks.
With our new Receipt Upload export capabilities, you can gather much more data from the receipts your customers are uploading.
Our new export shows you:
You can now build a much clearer picture of who is interacting with your Loyalty Pass, and the increased revenue it’s delivering. Our new export functionality gives you visibility into:
You can now select ‘Number of orders’ as a customer property when defining your Reward Discount campaign target audience.
This is highly useful for incentivizing first orders, rewarding your most loyal shoppers, or targeting a specific milestone such as 2nd to 3rd order.
Number of orders includes all a customer’s paid, non-canceled, and non-refunded orders since your program launch, giving you a clear view of their repeat-purchase behavior to build your campaign on.
You can now use your Loyalty Pass install page to grow your mailing list.
Provide customers with the option to opt in or out of your newsletter on your Loyalty Pass install page. If you have the newsletter rule set up, those who sign up to receive your emails will automatically receive their points when their customer profile is created.
You can now connect LoyaltyLion to Claude – or any other AI assistant that supports the Model Context Protocol (MCP).
Get fast, accurate answers to questions about:
No more navigating reports or exports to answer your loyalty questions.
Guests and non-members can now share referral links and earn rewards – no account required. They simply enter their name and email to generate a personal referral link, unlocking points or rewards when their referral leads to a successful purchase. They’ll need to return and sign up to an account to access those rewards, helping you motivate more members and drive acquisition simultaneously.
Access a complete record of exactly what’s changed within your loyalty program, and who changed it. Audit Logs can be used to investigate unexpected points adjustments, keep records for compliance, or simply give you more visibility into how your program is being managed – both online and in-store. Filter for specific events, or export in full.
Ensure shoppers are only rewarded for purchasing your products. Save time and increase accuracy by adding line item verification that automatically identifies your brand on a receipt via your brand name, product names, or SKU prefixes.
You can now create Loyalty Challenges that reward your customers for engaging with you and your program over time.
How it works:
If you’re running Points Multiplier Event campaigns, you can now tailor your campaigns more quickly and easily:
You can now:
Increase engagement and redemption with a loyalty pass that’s never left at home or buried in an inbox.
With Loyalty Pass you can:
The LoyaltyLion and GoKwik integration is now live, allowing users to trigger WhatsApp alerts for points earned, tier upgrades, rewards claimed, and new program enrollments. This opens up a new marketing channel for brands suffering from email or SMS fatigue.
If you’re using Recharge and LoyaltyLion together, your subscribers can now add vouchers directly to their subscription from your loyalty page. No more copy and pasting codes to their subscription portal, making it quicker and easier for them to redeem their subscription rewards
You can now give customers a voucher instead of just points when someone they refer places their first order, opening up more ways to incentivize your referral program.
Voucher codes are allocated once the referee’s order clears the approval period, so you’re only ever rewarding verified referrals.
What’s new:
The integrated loyalty page now meets a higher accessibility standard for shoppers using screen readers and keyboards.
What’s improved:
Historically, customers have been automatically enrolled when they sign in or create an account. Now you can switch to manual opt-in, so customers choose whether to join rather than being added by default.
When enabled, a “Join program” button appears on your integrated loyalty page, customer accounts page, and post-purchase Thank You page. Once a customer joins, everything works as normal including points, rewards, and welcome flows all trigger in the same way.
You could already host your loyalty page on your own brand domain. Now you can host referral links, receipt upload pages, and your loyalty pass install page on your brand domain too. This means every touchpoint will feel like a natural part of your store.
You can now navigate LoyaltyLion in dark mode. Easier on the eyes in low light, and for anyone who prefers working in a darker interface.
If you use Shopify Markets, you can now choose which countries each reward is available in. Run region-specific promotions, restrict free shipping to domestic customers, or limit free product rewards to the markets where items are actually stocked, all without workarounds.
Reward restrictions apply across your storefront, customer accounts, and point of sale.
Available on Advanced plans and above.
Give customers loyalty points only when an order is fulfilled, not when it’s placed. Ideal for pre-orders and long delivery times, so you stay in control of when rewards are earned.
New partial refunds mean when a customer returns part of an order, they get a proportional share of their points back based on what they returned. Point refunds are calculated using Shopify’s per-line-item discount allocations.
LoyaltyLion’s Receipt Upload rule helps brands convert wholesale shoppers into DTC customers. Drive more direct repeat purchases by:
– Identifying the customers who buy your products through other channels
– Quickly and easily giving them points for their purchases, moving them closer to a reward
– Staying connected with them so their next purchase is made directly from you
Bazaarvoice and LoyaltyLion empower you to reward customers for authentic user-generated content (UGC), building the social proof shoppers need to buy with confidence.
Move around the platform more quickly with improved navigation, icons, and search tools. A refreshed interface and updated layout make everyday tasks easier to find and complete.
What’s new:
Find voucher codes more swiftly by searching for them directly in the admin launcher.
More swiftly get up and running after setting your first password, and benefit from seamless password resets via email.
Speed up individual points assignment by adding points directly from the customer list, without accessing an individual customer profile.
Add a variable to reward titles so currency values are localised automatically for Shopify markets with currency conversion enabled.
Surprise and delight even more, by offering any voucher reward, custom reward, or gift card — not just basic discount vouchers — for customer birthdays.
Reap the benefits of our freshly-designed Customers page, including more relevant customer insights, the ability to claim voucher rewards for them, and quick access to add points.
Sync advanced loyalty tier data to Klaviyo, including progress, tier upgrade potential, and expiry, so you can target high-value customers, drive upgrades, and increase retention.
You can sync advanced VIP tier data, including:
Export the current state of each customer’s points-earning activities and forecast their points expiry by activity or calendar expiration.
Take more granular control over which rewards can stack with each other by configuring this per reward
Choose a ‘lifetime’ option for rules that support limits, while also enjoying refreshed UX across all rules.
Make language updates to your program more quickly and confidently. New tools help you edit translations in bulk, manage content in one place, and choose how AI translations are applied.
What’s new:
Benefit from richer campaign performance metrics for Points Multiplier AI Campaigns.
More precisely tweak how many points you give for purchases by setting decimal point values within your purchase rules (e.g. 1.5 points per $1)
Use our comprehensive, pre-populated FAQ in the new Theme Editor to quickly show your members all the additional info they need.
Configure, monitor, and adjust your tier structure more easily as your program evolves. New tools give you more flexibility to manage conditional tiers and track performance in one place.
What’s new:
Increase the accuracy of your points-earning simulations by adding up to 10 custom rules to the pre-purchase section of the Points calculator.
Offer a more predictable tier experience with airline-style tiers in which customers earn status throughout the year and retain it through the end of the following year.
With our Novel integration, your customers can now add their loyalty card to Apple Wallet and Google Wallet, keeping member details easily accessible on mobile devices.
With Novel, loyalty data syncs automatically, so customers always see:
Incentivize photos, video, and long-form customer reviews that make shoppers click ‘buy’ with fresh features in our Loox integration:
Serve loyalty members faster at checkout, even across multiple store locations. New POS tools make it easier to find customers and apply the best available reward in a single step.
What’s new:
Track performance across ecommerce, app, and store locations to uncover what drives engagement and revenue.
Compare signups, redemptions, and revenue across ecommerce, app, and individual store locations, and segment results by loyalty status or tier.
Connect your LoyaltyLion and Skio accounts to reward your subscribers with loyalty points that can be redeemed against future subscription orders.
Give customers loyalty points only when an order is fulfilled, not when it’s placed. Ideal for pre-orders and long delivery times, so you stay in control of when rewards are earned.
Build stronger customer relationships in-person, driving customer retention and repeat purchases no matter how they choose to shop with you. Our new updates help you more effectively:
You can now offer birthday rewards without collecting birth years, helping reduce personal data collection and simplify compliance with child privacy and data minimisation policies.
Configure this under Program settings > Data and privacy. Where integrations require a full date, a placeholder year is passed automatically to ensure compatibility with webhooks, imports, and tools like Klaviyo.
AI Campaigns analyze billions of data points in real-time to identify the best opportunities in your loyalty program:
You now have more control over how spend-based tiers work. If a customer receives a refund, you can choose to have their tier automatically recalculated, so if their updated spend no longer meets the threshold, they’ll be moved to the appropriate tier.
This ensures customers are always placed in the tier they genuinely qualify for, keeping your programme accurate and fair.
To enable this feature, contact your Customer Success rep or email support@loyaltylion.com.
Apply different points-per-dollar values by tier directly in your purchase rules, making it easier to incentivize your most valuable customers.
Bring your loyalty program to customers in more than 130 languages, without manual workarounds or third-party tools.
Available for Advanced & Plus plans.
Connect LoyaltyLion with Listrak to create personalized email & SMS campaigns using real-time loyalty data.
Make your customers feel valued on their birthday by rewarding them with bonus points or a discount, either a flat amount or percentage-based.
Birthday rewards are a proven way to drive engagement and repeat purchases at a moment when customers are already primed to treat themselves. Set it up once, and the right reward is delivered automatically, every year.
Add safeguards to prevent self-referrals and control the value of referral discounts.
What’s new:
You can now trigger reward available events the moment a customer has enough points to redeem at checkout.
Use these events to power email, SMS, or automation workflows through platforms like Klaviyo and Attentive (or any tool connected via webhooks), driving more redemptions and keeping customers engaged at the right moment.
This feature is only available to those on Shopify Plus.
AI Insights benchmarks your program’s performance against 10k other programs using aggregated and anonymized data.
Be among the first to try LoyaltyLion’s new AI feature.
Create an entirely customized loyalty experience, wherever your shoppers are.
Our Headless API offers complete freedom and control over how your loyalty program appears across all brand channels.
We provide all the documentation your developers need to get started now.
Take full control of reward availability for any reward type. Set a redemption limit, track redemptions automatically, and update stock at any time. When a reward runs out, choose whether it shows as out of stock or disappears from view entirely. For product rewards, inventory can be managed per variant (e.g. small, medium, large).
Perfect for limited drops or managing reward allocation independently from Shopify stock.
Give yourself more control over point liability and create more opportunities to drive engagement.
Instead of having all members’ points expire at once, you can set flexible expiry rules based on when points were earned or on a specific calendar date.
What’s new:
New filtering, customization, and saved presets make reporting more flexible, while the new Points Accounting report helps you track exactly how many points are outstanding over time.
What’s new:
Increase the power of your app to retain customers with new experiences that drive customer engagement.
Our brand new Headless API is now in preview and available for Plus merchants.
This launch opens up a whole new way to build with LoyaltyLion:
Merchants can now integrate loyalty anywhere, with full control over the experience. Learn more by clicking through to our Developer site.
Increase customer lifetime value by motivating members to progress through your loyalty program. Deliver tailored benefits at each tier to encourage advancement, reward loyalty, and keep customers engaged.
What’s new:
Set limits on how often rewards can be claimed, control how they’re distributed, and give customers visibility into fulfillment status.
What’s new:
Give your team the right level of access while keeping your program secure. New tools make it easier to manage permissions, navigate the platform, and work with program data.
What’s new:
Boost motivation and reinforce loyalty as members progress. Automatically grant “entry rewards” when customers reach a new tier.
What’s new:
Deliver channel-specific promotions with greater precision. Choose exactly where rewards appear: online, in-store, or in your mobile app.
What’s new:
Encourage customers to follow your brand on TikTok and earn rewards through social actions.
What’s new:
Keep your loyalty program visible at the moment customers are most engaged. Surface referral links and points earned directly on the Thank You page to encourage sharing, enrollment, and repeat purchases.
What’s new:
No product updates match your search.