Who are Nanso?
Nanso are one of the most iconic Nordic womenswear brands, with over a century of heritage in sustainable fashion.
Over the past decade, they have undergone a bold transformation, modernizing their product lines, refreshing their brand identity, and scaling their ecommerce presence.
Now one of Finland’s leading fashion brands with a thriving ecommerce store, they are focused on creating meaningful, long-term customer relationships that support growth across borders.
The challenge
Before launching their loyalty program, Nanso were relying on outdated stamp cards and disconnected customer records.
Without the systems in place to track behavior or segment audiences, they couldn’t identify their most valuable customers or reward them effectively.
Loyalty was the missing piece of a retention puzzle that could fuel sustainable growth, both online and in-store.
Managing your program
