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LoyaltyLion Benchmark Data

Uncover the revenue impact of loyalty programs

The most powerful loyalty insights for your brand

Built from over 12 years of LoyaltyLion data, covering 250M+ shoppers and 10k+ programs. These benchmarks show the real cumulative revenue generated by loyalty activity.

Real loyalty program performance
No projections here. We’re giving you the live performance data from thousands of active LoyaltyLion programs.
Cumulative loyalty-attributed revenue
Includes revenue driven by referrals, loyalty components, email & SMS, and repeat purchases from redeeming members, so you can see the full impact over time.
Industry-specific
Benchmarks are segmented by industry and revenue range so you can drill into the data relevant to you.
Statistically valid
12+ years of data across 250M+ shoppers and 10k+ programs. Results are representative of all programs, not just the top performers.

Total annual salesYour total annual online sales before tax or discounts

Select your GMV

$500k – 1M

$1M-2M

$2M-5M

$5M-10M

$10M-50M

$50M+

Industry

Select your industry

Apparel & Fashion

Beauty & Cosmetics

Food & Beverage

Home & Garden

Pets

Nutrition

Adult

Arts & Crafts

Fitness

Games & Electronics

Jewelry

Kids

Other

Year 1

Average program*

High-performing program†

Year 2

Average program

High-performing program

Year 3

Average program

High-performing program

* Average program: Most brands following basic best practices achieve these results with LoyaltyLion.† High-performing program: Brands following our guidance and fully optimizing advanced features achieve these results with LoyaltyLion.

Get a custom loyalty revenue forecast

See your potential loyalty revenue in seconds. Plug in your store data to view your personalized forecast. Results are based on benchmarks from 10k+ real loyalty programs.

Calculate now

LoyaltyLion Benchmark Data

Uncover the revenue impact of loyalty programs

The most powerful loyalty insights for your brand

Real loyalty program performance

Cumulative loyalty-attributed revenue

Industry-specific

Statistically valid

Results from 10k brands using LoyaltyLion

Get a custom loyalty revenue forecast