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LoyaltyLion Benchmark Data

Uncover the revenue impact of loyalty programs

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The most powerful loyalty insights for your brand

Built from over 12 years of LoyaltyLion data, covering 250M+ shoppers and 10k+ programs. These benchmarks show the real cumulative revenue generated by loyalty activity.

Results from 10k brands using LoyaltyLion

Total annual salesYour total annual online sales before tax or discounts

Select your GMV
$500k – 1M
$1M-2M
$2M-5M
$5M-10M
$10M-50M
$50M+

Industry

Select your industry
Apparel & Fashion
Beauty
Food & Beverage
Home & Garden
Pets
Nutrition
Adult
Arts & Crafts
Fitness
Electronics
Jewelry
Kids
Other

Year 1

Average program*

High-performing program†

Year 2

Average program

High-performing program

Year 3

Average program

High-performing program

* Average program: Most brands following basic best practices achieve these results with LoyaltyLion.† High-performing program: Brands following our guidance and fully optimizing advanced features achieve these results with LoyaltyLion.

Beat top fashion retention benchmarks

See how leading apparel brands drive 18–51% of revenue through loyalty — and what that could mean for your GMV.

Inside this report:

  • Revenue benchmarks by GMV tier ($10–50M and $50M+)
  • Real examples from Pulse Boutique, Evereve, KURU & more
  • The 7 loyalty tactics driving 20–31% of total revenue
  • Tactical breakdowns you can implement immediately
Fashion Retention Benchmarks Pdf Download
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Get a custom loyalty revenue forecast

See your potential loyalty revenue in seconds. Simply plug in your store data to view your personalized forecast. Results are based on benchmarks from 10k+ real loyalty programs.

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