The 2026 LoyaltyLion Awards are live! Explore the awards
The Me&Medik8 loyalty program turns first-time shoppers into repeat customers. It increases redemption, and makes their DTC channel more impactful across multiple regions.
40%
of Medik8’s total UK revenue is drive by the program
27%
of their revenue in the US comes from the loyalty program
4x
higher lifetime value from redeeming members vs non-members
Medik8 won ‘Best Use of a Loyalty Program for Scaling’ at the 2026 LoyaltyLion Awards
Medik8 are a global skincare brand known for results-driven formulas and a science-led approach.
While they have broader reach through retail partners in some markets, their direct-to-consumer (DTC) channel plays a major role in building relationships, educating customers, and driving repeat purchases.
With active programs in the UK, US, and multiple international markets, they needed a loyalty strategy that could scale internationally while still feeling tailored to each region.
Medik8’s loyalty goals vary by region, but the challenges are closely connected:
Getting that one to two purchase is very key for us. And that’s where the LoyaltyLion program plays a huge role, incentivizing the next purchase.
Medik8 chose LoyaltyLion to power a program that could be:
We use Shopify and Klaviyo, and the integrations with LoyaltyLion have been fantastic. Being able to pull through all that personalized content on my own without having to speak to support is fantastic.
Medik8’s VIP tier structure is designed to reward customers as they become more loyal, with benefits making tier progression feel worth it.
Here’s how tiers shape the experience:
The result? Lifetime value in the top tier is 3.8x higher than bottom tier.
The impact of tiers is also clear in the data across all regions: Purchase frequency is 4.6x higher for top-tier (Crystal Deluxe) vs bottom-tier (Crystal) members.
Medik8’s CRM strategy centers on personalization, and loyalty data makes it more relevant. Loyalty-powered content used across email (and SMS where relevant) through our Klaviyo integration includes:
Black Friday and Cyber Monday are major revenue moments for Medik8, and loyalty plays a leading role in performance.
Members are given early access to BFCM deals, with timing staggered by tier. That member-first approach consistently delivers strong results:
We give our members a three-day head start on the BFCM sale, and we stagger that by what tier they’re in. As a result, we just had a record day of sales – pretty outstanding for this year!
In the US, Medik8 runs Loyalty Week twice a year. Instead of a discount for members, the brand focuses on getting the product into people’s hands – a specific US goal – though offering a members-only gift with purchase based on spend thresholds.
During their March Loyalty Week, Medik8 saw:
LoyaltyLion has helped us instrumentally. We have three regions now — US, UK, and Rest of World — all using LoyaltyLion, each with their own reporting and offerings based on regional needs.
The introduction of Points for Product gives members an alternative to vouchers, with travel-size products available to mid-tier members and full-size products reserved for top-tier members.
This is especially effective during sale periods, when voucher redemption is paused to protect margins but members can still benefit from their points.
Points and rewards expiry also creates timely reasons to re-engage members through targeted communication. Together, these mechanics keep loyalty visible year-round, support product discovery, and encourage repeat purchase without eroding margin.
Medik8 shows what’s possible when loyalty is treated as a core growth driver. Their program is designed to move customers from a first purchase to a second, then into long-term retention, using clear VIP tiers and benefits that feel genuinely motivating.
268k members
40% of total revenue driven by loyalty
Redeeming members spend 4.1x more than non-members
27M points spent
87k members
27% of total revenue driven by loyalty
Redeeming members spend 3.6x more than non-members
10M points spent
A smart loyalty program makes customers stickier than ever. Let’s talk about how that works for your brand.
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Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!