How Roswell NYC builds long-term retention engines for brands

Loyalty programs that evolve with brands…

Roswell’s loyalty work is rarely a “one and done.” It sits inside broader brand growth, and moves with the business as it changes.

Hat Heaven: A program that’s grown through multiple iterations

• One of Roswell’s longest-standing clients, Hat Heaven was supported by the agency during its move from brick-and-mortar into ecommerce. LoyaltyLion was introduced as part of that evolution.
• Since then, the loyalty program has gone through multiple iterations, supporting the business as it grows and the customer experience evolves.

…and stay true to the brand

Fright Rags: A loyalty experience that feels like the brand

• It’s a great example of what they mean by “custom and fun”: loyalty that doesn’t just reward purchase behaviour, but deepens brand identity and gives customers a reason to stay close.
• Roswell helped build and evolve the LoyaltyLion program for Fright Rags, including the highly successful members-only Graveyard section, which brings out-of-stock designs “back to life” for members of tier 2 or above.