waterdrop uses loyalty to strengthen retention, reward sustainable behavior, and create meaningful relationships with customers across multiple channels and regions.
6.8x
higher customer lifetime value from members that redeem rewards vs non-members
90%
uplift in CLV from members of the program compared to non-members
1M+
program members across all regions
Retention is not just about data. It’s also about emotion. We focus on creating moments where consumers feel recognized, valued, and connected to the brand, not just rewarded.
This tiered approach not only recognizes loyalty, but motivates ongoing engagement and helps us create a cycle of value that keeps customers returning.
By offering subscribers more recognition and tier benefits, we show that their consistency is appreciated and build a deeper sense of belonging.
What I enjoy most is seeing how the program builds real, measurable connections between waterdrop and our customers. The rewards genuinely add value to customers, and grow our brand – both sides benefit.
Au Vodka’s iconic Gold Gang program boosts repeat purchases, with redeeming members now worth 4.5x more
Origin Coffee deepens emotional relationships with customers through sustainability-driven rewards and charitable donation options
HOLY uses their loyalty program to build hype around product drops and fuel revenue growth via acquisition and retention
