Oh Polly meets LoyaltyLion
Knowing that personalization is the key to impressing a Gen Z audience, together with BAO, Oh Polly focussed on building a loyalty program that allowed customers to access, understand, and utilize the loyalty program without friction. Through a sophisticated loyalty account hub, customers can access their order history, wishlist, loyalty tier, and points balance all in one place.
Enrolling members into the loyalty program was made easier with the implementation of an entirely on-brand loyalty page that highlights the exclusive perks available to Oh Polly Rewards members and how they can earn points.
Oh Polly ensured that customers could earn points in between transactions, offering points in exchange for account creation, joining the mailing list, and referring a friend. They also gamified the loyalty program experience by introducing VIP tiers. With four available tiers, members can unlock increasingly experiential rewards ranging from early access to the latest collections and secret sales to free next-day delivery and a VIP phone line for top-tier members.
The Oh Polly team also used their loyalty program to boost their social media presence, enabling customers to earn points for following them on Instagram, Facebook or Twitter. This has helped them to further deepen brand loyalty by allowing them to keep in touch with their audience when they are browsing rather than buying.
Managing your program
