How Ogee secured 100k loyalty program members in just 12 months

Who are Ogee?

Ogee are a luxury organic skincare brand committed to formulating beauty products that are good for skin and the planet.

Recognizing a ripe opportunity for clean skincare to step into the burgeoning luxury market, founders Mark Rice and brothers Alex and Abbott Stark founded Ogee in 2014 with technology at the heart of both their product formulas and brand roadmap.

From day one, the team has sought the most strategic tools and integrations to help them compete against more established synthetic brands.

Ogee meets LoyaltyLion

LoyaltyLion turned things around by helping the team launch Ogee Rewards, a fully supported, strategic program based on Shopify Plus.

Over 100k members signed up to Ogee Rewards in just 12 months, and 22% of the brand’s total revenue is now attributable to the loyalty program.

LoyaltyLion worked with Ogee to strategically maintain the brand’s luxury offering throughout the loyalty experience, from a fully integrated loyalty page personalized to show each member’s points balance and VIP tier, to the seamless redemption of points at checkout. By making points redemption smooth and simple, customers easily gain the muscle memory of how the program works, making them more likely to repeat purchase. As a result, the customer lifetime value (CLV) of redeeming members is twice that of non-members.

A strategic points and VIP Tiers approach shows customers the love

LoyaltyLion also recommended a points structure that builds relationships between Ogee and its customers through generosity at an early stage. Customers earn enough points from their first Ogee purchase to redeem a reward by their second. This approach encourages them to return to the site and repeat purchase, a vital step in establishing any beauty brand as part of a consumer’s go-to skincare routine.

Ogee Rewards’ compelling VIP tiers encourage members to spend more to grow from Seedling to Sprout to Blossom, unlocking increasingly prestigious rewards at each tier. Whilst Seedlings can earn points for engagement activities like social follows and can redeem them for money off, Sprouts and Blossoms receive more exclusive rewards, such as early access to promos and new products, free standard shipping on all orders, and an increased number of points per dollar spent. 

With membership more fruitful and exciting as customers rise through the tiers, it’s no wonder top-tier Blossom members purchase 2.9x as often as Seedlings.

Integrating loyalty with SMS, email and support strategies

Ogee keeps its budding relationships with Rewards members fed and watered by sharing points balance reminders and tier progress incentives to enrolled members via SMS, supported by Attentive. Likewise, members on its email lists receive personalized comms around points and redeemable rewards via LoyaltyLion’s elite integration with Klaviyo, encouraging members to return to the website to explore the generous, exclusive rewards Ogee has waiting for them. 

LoyaltyLion’s integration with customer support platform Gorgias means support agents can easily see if a customer needing help is an enrolled loyalty member. If so, they can add points as part of the query’s resolution, boosting the customer’s experience at a critical retention point to encourage repeat purchases.