P.Louise uses loyalty to turn a passionate community into repeat customers, grow customer lifetime value, and keep shoppers connected to the brand across channels and regions.
With VIP tiers, full-size gifting, and highly personalized CRM using our Klaviyo integration, their program makes loyalty feel like belonging, not just rewards.
12%
of total revenue is driven by the loyalty program
6.7x
higher customer lifetime value from redeeming members vs non-members
600k+
members in the loyalty program
Customers didn’t really know they were members, even though many of them were. The key thing for us was to create a sense of awareness. LoyaltyLion’s platform and integrations make that easy – and increase our repeat purchase rate.

Customer lifetime value, purchase frequency, AOV – all those key benchmarks significantly improve as they climb the tiers of our LoyaltyLion program.

If we’re doing a double points event, my team can have it executed within 5 to 10 minutes without that need for project management, technical development support. It’s very straightforward, fully integrated, it works seamlessly.

We’ve had so much support from LoyaltyLion setting up the US version of our loyalty program. Any questions got answered really quickly. It’s been really successful so far.


Turning first-time shoppers into repeat customers, their program grows their DTC across multiple regions.

Top-of-the-class loyalty experiences including Insiders Week make this program truly Iconic

Securing 100k loyalty members in just 12 months, OGEE boost revenue through a referral-powered program