Loyaltylion vs RIVO

Why brands choose LoyaltyLion versus Rivo

Switch from Rivo to LoyaltyLion when you’re ready to unlock the advanced functionality, support, and segmentation you need to scale.

Ratings G2 And Shopify Store June 2025
Sneak Peek

THE BEST ALTERNATIVE TO RIVO

Why scaling Shopify brands choose LoyaltyLion over Rivo

THE LOYALTYLION DIFFERENCE

The #1 loyalty platform for mid-market brands.

G2 Badges Winter 2026 Home

The difference between LoyaltyLion and our previous provider is stark. With fantastic support always close to hand, the program runs effectively and delivers seamless value to grow our brand.

Megan Connolly Ogee
Megan ConnollyCo-founder and CMO at Ogee

Compare Rivo to LoyaltyLion

An authentic side-by-side comparison to help you make the right decision.

LoyaltyLion vs Rivo comparison
LoyaltyLion
Rivo
G2 rating
#1 for mid-market based on over 600 reviews
Not listed on G2
Contracts
Annual contracts to ensure we get your set up right and optimize loyalty revenue over time
Short-term outlook: Month-to-month payments on every plan
Shopify Plus Accreditation
Accredited Shopify Plus Partner
No Shopify Plus Partner accreditation
Customer Support
A CS team of 18+, with dedicated Onboarding, Customer Success, Support, and Stability teams
A small support team of generalists. No dedicated Onboarding or Stability teams
Loyalty AI
Plug your loyalty program into any AI assistant. Plus, access AI Campaign recommendations based on 12+ years of loyalty data
Connect Rivo with Claude
Reward configuration
Apply different reward strategies across individual locations, markets, channels, and distribution methods
Apply the same reward strategy everywhere
Gamification and challenges
Highly-customizable challenges to influence customer behavior and motivate a combination of orders, subscription orders, reviews, and referrals
Punch card functionality to reward customers when they hit a certain number of orders
Liability and fraud protection
Points approval periods, advanced expiry options, and fraud controls on receipt uploads and referrals are just some of the ways we protect your profits
Limited expiry controls, customer redemption limits, referral and receipt upload fraud controls all leave you at risk of high points liability and fraud
Unique in-store experiences
Reward in-store loyalty actions (e.g. referrals, recycling) and custom earning rules via your Shopify POS
Only reward transactions in-store
Loyalty segmentation
Advanced analytics that you can segment by tier, as well as loyalty status (i.e. whether they are a member, and whether or not they redeem rewards)
Multiple charts replicated from your Shopify dashboard, with no ability to segment by loyalty tier or status

Leading brands that have chosen LoyaltyLion


Scaling brands choose LoyaltyLion to unlock scale, support and segmentation.

They also get a smooth migration, a dedicated Onboarding Manager, benchmarks to measure success against, and a loyalty community they can feel part of.

Frequently asked questions for brands comparing LoyaltyLion and Rivo

How hard is it to migrate to LoyaltyLion from Rivo?

It’s easy! Our dedicated Onboarding Team will ensure minimal disruption to your customers and help you replicate all aspects of your current program. We’ll take care of migrating loyalty data like points, tiers, and birthdays, and we’ll work with your developers to migrate custom features. You’ll need to look after your email triggers.

Can LoyaltyLion handle Shopify’s biggest brands?

We can, and we do! We work with Shopify’s biggest brands online and in-store. Shopify’s biggest POS implementation uses LoyaltyLion.

We support these brands through the biggest sales spikes too. During BFCM 2025, we processed over $900M in orders while maintaining 99.99% uptime and a peak order processing rate of 1,800 orders/minute. We’ve enrolled over 600k members in just 72 hours. We have a dedicated security and stability team to make sure your biggest sales moments never become your biggest loyalty headaches.

Is LoyaltyLion innovating quickly?

Absolutely! LoyaltyLion has all the same loyalty innovations as Rivo – from Loyalty Pass to Receipt Uploads. Just like Rivo, we release 100s of platform updates every quarter – check them out here.

The difference is we’re not busy building the fundamental loyalty features required to manage a program, so we have time to focus on higher-impact innovations like our AI Campaigns.

We’ve been around for 12+ years, but that means we’ve got the loyalty data, benchmarks, and experience required to build the most innovative loyalty features and the most reliable AI recommendations.

Why doesn’t LoyaltyLion offer month-to-month contracts?

We’re invested in your long-term success, and we want to work with you for years, not months. We’re confident that, with our dedicated Onboarding Managers, ongoing Customer Support, and advanced analytics and reporting, we’ll deliver the ROI that you – and your CFO – are looking for long-term.

It takes time to build, launch, promote, and enroll customers into a successful loyalty program. Many brands have been working with LoyaltyLion for over eight years, and we want you to become one of them.

Do I have to pay extra for features?

No. Our Classic, Advanced and Plus plans are designed to give you the features that a business of your size typically requires. However, you can add optional features as add-ons as and when you need them, without being forced to change plan. That’s how we ensure you only pay for the solution you need.

Our plans are completely transparent and you can see the features available on all levels here.

What else do I get if I choose LoyaltyLion?

To be part of a growing loyalty community that we regularly bring together for webinars, physical events, and much more. From our Loyalty Connect virtual conference where we tell real loyalty success stories, to events like our recent in-store POS demonstration with Pure Seoul, you’ll have regular opportunities to connect and learn from other like-minded loyalty marketers.

Brands supercharging revenue growth with us

Book a demo