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Show your loyalty program in the same language your shoppers use, making it easier for them to join, earn points, and redeem rewards.
Reaching shoppers in their own language removes friction, builds trust, and increases conversion, especially when entering new markets.
Bring your loyalty program to customers in more than 130 languages, without manual workarounds or third-party tools.
Shoppers automatically see your loyalty program in their preferred language without any manual switching. Language is determined by:
Create consistent, brand-aligned translations across all loyalty touchpoints while saving your team time.
All plans support one base language, which is fully editable, including non-Roman scripts, so you can tailor the wording to your brand.
We offer eight pre-translated base languages so you can get started quickly:
70%
higher conversion rates when content is localized
76%
of shoppers prefer to buy in their native language
40%
won’t buy from English-only ecommerce experiences
Source: Emplicit – How Language Impacts Ecommerce Conversion Rates
Multilingual translation is available for brands on the Advanced and Plus plans.
All plans can use one base language. You can choose one of our eight pre-translated languages (Dutch, Danish, English, French, German, Italian, Spanish and Swedish) or customize your core language.
You can translate the majority of your loyalty program, including the loyalty page, widgets, customer account components, points and rewards messaging, referral content, and on-site prompts.
Note: Custom HTML blocks and custom content fields (such as tier benefit descriptions) cannot be translated yet and will appear in your default language.
Yes, any language available through Shopify’s translation system is supported. Custom HTML blocks and custom content (such as tier benefit descriptions) are not translatable yet and will appear in your default language.
You can add translations manually, import them via CSV, or use AI to generate translations based on your default language. You can also provide tone-of-voice instructions so the translated text matches your brand style.
LoyaltyLion aligns with your Shopify multilingual setup, so loyalty content appears in the same language and on the same URLs your shoppers already see. This feature does not add technical SEO elements like hreflang or metadata.
Yes. Export all text strings to a CSV, update them externally, and import them back at any time. You can also make smaller edits directly inside LoyaltyLion.
No. LoyaltyLion’s multilingual feature should be used to translate your loyalty content. If you use Weglot for your storefront SEO, LoyaltyLion will follow the language structure you’ve already set up — but Weglot isn’t required for translating your loyalty program.
Expand global reach, improve conversions, and maintain brand voice