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NATURTREU makes high-quality, vegan nutritional supplements. Two months after migrating to LoyaltyLion, Das Naturtreu Programm members spend more, return more often, and make every campaign more effective.
11%
of total revenue contributed by the loyalty program
2.1x
higher spend from redeeming members vs non-members
1.8x
more orders from redeeming members vs non-members
Customers who buy supplements aren’t making a one-off purchase. They’re investing in a long-term routine.
For Naturtreu, a loyalty program means a flexible way to keep customers returning regularly – whilst deprioritizing subscriptions, which don’t suit their varied product range.
Their previous loyalty provider made this difficult. Response times and lack of support no longer met the needs of fast-growing Naturtreu.
Our previous loyalty program would stop working for weeks at a time, with no fix and no communication. We needed a provider we could actually rely on.
NATURTREU wanted a platform their CRM team could own and manage, without regular developer support.
They needed something built for Shopify brands operating at scale, with the reliability and flexibility to match – something with a proven impact on similarly fast-growing brands.
The ability to make program changes themselves, see performance clearly in the Dashboard, and dedicated support made LoyaltyLion an easy choice.
We chose LoyaltyLion because we wanted a reliable tool we could manage ourselves, without relying on web developer resources.
Susanna NeyerSenior CRM Manager, NATURTREU
Within a month of joining NATURTREU, Susanna kick-started the migration to LoyaltyLion.
Thanks to a dedicated Onboarding Manager and LoyaltyLion’s seamless processes, it went live in just 54 days – despite Susanna never working with loyalty programs before.
Customers experienced a smooth transition with no disruption to their points or tier status.
Our LoyaltyLion onboarding manager was always on our side, helping with questions. It felt really easy.
NATURTREU’s existing tools connected to LoyaltyLion quickly, and without significant development effort, across every part of their tech stack.
When we switched to LoyaltyLion, revenue from our enrollment flows increased 10x almost immediately. The difference compared to our previous program is insane.
NATURTREU’s program has three VIP Tiers: Seedling, Sprout, and Power Tree. Each tier requires more annual spend to reach, and each one unlocks more perks.
Members receive points worth a €15 voucher for every successful referral – and the friend gets money off too. It’s already driving new customer acquisition.
One improvement over the previous program is the addition of tier downgrades: members need to spend enough within 12 months to hold their tier.
Klaviyo flows now nudge a repeat purchase at the perfect time to maintain their status – and the same happens with points expiry.
Our previous loyalty program created constant work for our customer support team. Since moving to LoyaltyLion, when I ask if things have improved, the answer is always: definitely, yes.
On NATURTREU’s biggest event in June, loyalty members didn’t just take part – they spent much more than other customers when they shopped.
Loyalty members powered 18% of the brand’s total revenue that day, up from their usual 11%. Rewards claimed jumped from a couple of hundred on a typical day to over 1,700.
Members responded faster and spent more as they already knew their points balance and available rewards, thanks to effective loyalty comms.
Just two months in, Das Naturtreu Programm are truly impressive:
In short: members repeat purchase more often, spend more when they do, and boost the impact of major campaigns.
Two months after moving to LoyaltyLion, the stats are already the best they’ve ever been. Our team finds the whole platform genuinely easy to use.
Supplement brands want their products to become part of a customer’s daily routine.
Their LoyaltyLion program gives NATURTREU exactly that: a compelling experience that changes behavior: customers come back, and spend more at vital moments.
It was all done in just 54 days – with a first-time loyalty manager at the helm!
We’ve got experience helping Shopify’s largest brands make loyalty programs work for them. Let’s talk.
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