Purple logo
The main LoyaltyLion logo. Use it in this form whenever possible, on white and near-white backgrounds. For light tinted backgrounds, try the background checker.
These guidelines will help you use the LoyaltyLion brand correctly.
Download all brand assetsOur logo combines the lion icon with the LoyaltyLion wordmark. Use it in full color wherever you can. Each logo is named by its color, and the file names match.
The main LoyaltyLion logo. Use it in this form whenever possible, on white and near-white backgrounds. For light tinted backgrounds, try the background checker.
The inverted primary logo. The purple lion keeps a white edge and the wordmark turns white, for dark and busy backgrounds.
When a full-color logo isn't an option, use the one-color logo with the most contrast. For example:
For dark backgrounds and photography when the full-color logo isn't an option.
For white backgrounds when color isn't available.
Not sure which logo to use? Pick your background or enter its hex code to see which logo works and how much contrast each one has.
In a few situations the lion can stand for LoyaltyLion on its own, without the wordmark.
Making an app icon or social profile picture? Don't use the icon files. Use the avatar, which is sized and padded for square and circle crops.
A version of the icon made for social profiles, favicons and app icons. Its size and padding are set to sit centered in a square or circle crop, so use this file rather than the icon wherever an avatar goes.
Keep text and graphics out of the clear space. The icon and avatar follow the same rule.
Actual size at 20pxUse the logo exactly as supplied. Don't modify it or add to it.
Don't invert the logo
Don't distort the logo
Don't place the logo on an angle
Don't outline the logo
Don't add drop shadows or other effects to the logo
Don't recolor the logo
Don't change the transparency
Don't alter the logo's layout
LoyaltyLionDon't change the typeface of the logo
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