NEW: The Loyalty World Cup has kicked off! But who will win? Watch it now
62% of consumers surveyed by LoyaltyLion say adding a loyalty program to their digital wallet is important
78% of Gen Z won’t shop at stores where they can’t use a digital wallet – 51% of all consumers feel the same
The average open rate for wallet push notifications is 90% – higher than email or SMS
Once a customer installs your Loyalty Pass, your program goes with them everywhere they shop.
Customers add your branded loyalty pass to Apple or Google Wallet directly from your post-purchase page, or a link in your email or SMS campaigns. One tap. No app download required.
Points, tier status and rewards update automatically on the pass. When a customer earns a reward or is about to lose points, a push notification lands directly on their lock screen. Geolocation notifications nudge them to come in-store when they’re nearby.
In-store, customers show the QR code on their pass. Your staff scan it to pull up their points balance, tier status, and available rewards in seconds.
The loyalty pass is really convenient and it was great how the points were already loaded. Super easy to use – I really liked it!
Yes. Wallet passes are supported on iPhones via Apple Wallet and on Android devices via Google Wallet. The system automatically detects the customer’s device and delivers the appropriate pass format.
Customers can add a wallet pass through a personalized link, Add to Wallet button, or by scanning a unique QR code. The pass is securely linked to their loyalty account and updates automatically once added.
Yes, LoyaltyLion integrates with Jeri Commerce and Novel.
No. Ecommerce brands benefit from wallet visibility, easy program access and push notifications, while retail brands can add in-store scanning and POS activation.
Wallet passes update automatically when customers earn or redeem points, change tiers, or when you trigger notifications. Updates typically appear within minutes of activity.
Yes. Wallet passes display relevant loyalty information but do not expose sensitive account credentials. Data syncs securely through the integration.
Yes. Customers can manage wallet notifications through their device settings or remove the wallet pass at any time.
Yes. You design the pass directly in the LoyaltyLion admin — adding your logo, brand colors, and choosing which fields are displayed, including points balance, tier name, claimed rewards, and the QR identifier.
Loyalty Pass is a paid add-on, available on Classic, Advanced, and Plus plans. Pricing is based on the number of active pass installs, not your plan or order volume. Reach out to your Account Manager or our Support team to get started.