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Stride Rite’s loyalty program helps keep busy parents coming back with practical perks, easy redemption, and a tiered experience that feels like it belongs on the site.
20%
of total revenue is driven by the loyalty program
3.5x
higher customer lifetime value from loyalty members vs non-members
60%
of customers are redeeming their rewards
Discover why the brand won Best Loyalty Program Migration at the LoyaltyLion Awards 2026
Stride Rite is one of those rare brands that has genuinely grown up with families, with 100 years of history and a multi-generational fan base.
Today, as part of the Vida Group, Stride Rite is focused on being the go-to choice for parents who want shoes that are stylish, well-made, and developmentally healthy for kids.
And because kids grow fast (and parents have approximately zero spare time), Stride Rite knows the customer experience has to be seamless from start to finish.
When parents come to us, they’re not just buying shoes, they’re buying confidence, care, and memories.
Apparel and footwear brands have had it tough recently. Costs are rising, and customers are more price-sensitive.
Their existing loyalty program provider didn’t offer the level of insight, the flexibility, or the customer engagement tools to meet the needs of a fast-growing brand like Stride Rite.
They needed an easy-to-manage loyalty program that could help them
Stride Rite chose LoyaltyLion because they wanted a platform that would give them both the insights and the tools to improve performance over time.
With LoyaltyLion, they could finally see what was working, spot what needed attention, and build a program that encouraged customers to engage in multiple ways.
We moved to LoyaltyLion because we needed more robust data analytics and tighter integrations, plus more customer-focused engagement like referrals and reviews.
Stride Rite’s program, Little Loyals, is designed around one core idea: make loyalty feel effortless.
There are three tiers with names that fit the brand and the customer journey:
Customers earn points for purchases, and also for easy, familiar actions like adding a birthday, writing reviews, and following the brand on socials. It’s intuitive, low-lift, and helps customers build value quickly.
We try to make tier progression seamless, easy, and intuitive. There are really understandable ways for customers to earn points.
Shipping is a classic ecommerce friction point, and for parents it’s an even bigger deal. They don’t want to wait, and they definitely don’t want surprise costs.
Stride Rite decided to approach shipping strategically: reward their most loyal customers with free shipping, without making it unhealthy for the business.
Once customers spend $100, they automatically enter the Walker tier and get free shipping on all orders. It’s a perk that feels genuinely helpful, especially for families shopping multiple times a year, and it gives customers a clear reason to keep coming back.
Stride Rite has seen something many brands chase: consistent reward usage.
One of the biggest drivers is Redeem at Checkout, which makes points instantly usable while customers shop. Parents don’t have to wait to hit a voucher threshold or hunt for an email. If they have points, they can use them right there.
As a result, a huge 60% of customers are redeeming their rewards.
LoyaltyLion’s Redeem at Checkout removes any friction. It feels like loyalty is layered into the site, not built on top of it.
Stride Rite uses LoyaltyLion’s integration with Attentive to support retention with targeted messages that keep customers informed and engaged without spamming them.
They focus on two high-impact email moments:
This keeps loyalty communications timely and useful, while reducing email fatigue.
They also run double and triple points events, updating tiers and promotions inside the platform and measuring performance using LoyaltyLion’s dashboards.
Stride Rite’s loyalty program is far from a “nice-to-have.” It’s a significant growth driver.
And the impact goes beyond the metrics. Loyalty performance has given the brand more flexibility to invest, plan, and grow.
Because our loyalty members have a customer lifetime value that’s 3.5 times higher than non-members, it gives us flexibility to plan for the future.
Stride Rite’s 100-year history didn’t stop them from adopting an ultra-modern retention approach. What could the future hold for your brand? Let’s chat.
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Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!