Astrid & Miyu: 10% increase in repeat purchase rate since program launch

revenue via LoyaltyLion
referred customers acquired


Before LoyaltyLion, Astrid & Miyu used the rewards & loyalty extension that comes integrated with Magento. They wanted a loyalty program that was extremely easy and straightforward for their customers that included a built-in refer-a-friend solution and was designed to improve repeat purchase rates.



Astrid & Miyu migrated from the Magento inbuilt solution within a couple of weeks. They used the LoyaltyLion Magento extension to install LoyaltyLion and the onboarding team handled the migration. They use LoyaltyLion to reward account creation, newsletter signups, referrals and purchases. Having an inbuilt referral solution as part of the loyalty program was a key requirement for Astrid & Miyu because they knew their loyal customers were advocates and they wanted to encourage and reward this behaviour.



Astrid & Miyu have seen a large increase in the number of customers looking for the loyalty program and signing up for future purchases. This has helped increase their repeat purchase rate by 10% since installing LoyaltyLion. The program has generated £86k in revenue.

We have really enjoyed working with LoyaltyLion over the past year. The program has helped improve our site’s user experience and our customers find the program really easy to use.
Sarah Dawson
Head of Online