Why My Girlfriend’s Quilt Shoppe Gold Members Are 17.5x More Valuable Than Non-Members

Who is My Girlfriend’s Quilt Shoppe?

My Girlfriend’s Quilt Shoppe is more than just a quilt shop – it’s a vibrant community for quilters. Based in Logan, Utah, with a thriving online presence, it’s a place where quilting enthusiasts come together to learn, create, and connect – turning every fabric into a story.

What was their challenge?

As My Girlfriend’s Quilt Shoppe set its sights on growth, it faced the delicate balance of staying true to its community-driven roots while scaling revenue. The real challenge lies in keeping their loyal customers engaged and feeling valued, all while attracting new customers cost-effectively.

They knew that the secret to long-term success was in building lasting relationships. What they needed wasn’t just a product to sell, but a way to make every customer feel like part of something special.

My Girlfriend’s Quilt Shoppe meets LoyaltyLion

In response to these challenges, My Girlfriend’s Quilt Shoppe crafted a solution as thoughtful and personalized as the quilts it creates. Teaming up with LoyaltyLion, they launched a loyalty program designed to engage and reward the most devoted customers and foster a deeper sense of community.

Focused on personalized rewards, exclusive perks, and seamless integration between their in-store and online presence, My Girlfriend’s Quilt Shoppe built a program that goes beyond discounts. For example, experiential rewards like “lunch and learn” sessions for their loyalty members deepen engagement and motivate members to spend more in order to unlock perks.

They named their loyalty tiers in line with their playful, welcoming spirit:

• Official Girlfriend,
• Best Girlfriend,
• Ultimate Girlfriend,
• and the coveted Golden Girlfriend tier.

Each tier celebrates a deeper level of loyalty and recognition.

The loyalty platform incorporates specific rules designed to encourage key customer behaviors, such as:

• downloading their app,
• driving engagement on Pinterest,
• and writing reviews.

This ensures they have more ways to keep in touch in between transactions.

Conclusion

Since launching its rewards program on LoyaltyLion, My Girlfriend’s Quilt Shoppe has turned customer loyalty into a powerful growth driver. Redeeming members of the Girlfriend Gold loyalty program are worth 17.5x more than non-members and purchase 17x more regularly.

The result is a loyalty program that keeps customers returning and drives significant business growth.