How the Farm Hounds loyalty program drives 55% of their total revenue
Who is Farm Hounds?
Born from a passion for pet wellness and sustainability, Farm Hounds redefines what nourishing your furry friends means. Committed to using ethically sourced, human-grade ingredients, they craft premium pet food that supports your pet’s health and fosters deep-rooted partnerships with local farmers.
What was their challenge?
As the premium pet food industry became increasingly competitive, Farm Hounds knew they needed more than high-quality products to stand out. They wanted to forge lasting customer bonds – built on more than just a transaction. It became clear that true loyalty goes beyond a great meal for your pet; it’s about showing appreciation for those who choose to stick with you.
Farm Hounds set out to design a loyalty program that would
- increase repeat purchases,
- boost engagement,
- and inspire customers to become brand advocates.
After weighing their options, they chose LoyaltyLion to bring their vision to life.
Farm Hounds meets LoyaltyLion
Farm Hounds partnered with LoyaltyLion to create a rewards program that reflected their values of sustainability and quality. The platform allowed them to design a unique, customer-focused loyalty experience.
With Farm Hounds’ rewards program, every visit to their site brings you closer to amazing perks. From making purchases to referring friends, there are countless ways to rack up points that unlock exclusive discounts and special rewards.
For every dollar you spend, you’ll earn 4 points, but as you rise through the Silver and Gold tiers, your points-per-dollar increase, giving you even more reason to keep shopping!
You can boost your points by
- signing up for their newsletter,
- following Farm Hounds on social media,
- or sharing the love with friends through referrals.
They also boosted referral visibility on their site, ran double-point referral promotions, and included easy-to-follow videos in emails to make the process seamless. The more you engage, the more you’re rewarded – it’s that simple.
Using LoyaltyLion’s elite integration with Klaviyo has allowed them to send personalized email triggers, like
- reward updates,
- birthday emails with point deposits,
- and monthly point balance reminders.
Customers can also easily redeem points at checkout, with the option to use ShopPay for seamless transactions. Additionally, their integration with Skio enables customers to apply loyalty rewards to one-time purchases and recurring subscriptions.
Conclusion
With personalized perks, a tiered rewards structure, and a powerful referral program, the program supports both retention and acquisition by focusing on rewarding customers for referrals and turning loyal customers into brand advocates.
In the past 12 months, Farm Hounds have seen their redeeming loyalty members purchase 5.1x more than non-redeeming members.
Today, 55% of their total revenue is generated from loyalty program members. In just 12 months, over 850 new customers were acquired through referrals, growing a loyal, engaged customer base still further and setting the stage for long-term growth.