How Ethique’s loyalty program drives 40% of total revenue
Who is Ethique?
Ethique is a leader in sustainable beauty, pioneering plastic-free, high-performance skincare and haircare solutions. The brand is committed to ethical sourcing and environmental responsibility and offers solid beauty bars that minimize waste without compromising on quality. By combining innovation with sustainability, Ethique is redefining the future of conscious consumerism.
What was their challenge?
As a sustainability-focused brand, Ethique faced the challenge of educating consumers on the benefits of solid beauty bars while competing in a market dominated by traditional liquid products. A strategic approach was also required to drive repeat purchases in an industry where products last longer than conventional alternatives.
Additionally, as eco-conscious shopping grows, standing out in a competitive landscape means finding new ways to deepen customer relationships and maintain engagement beyond the initial purchase.
Ethique meets LoyaltyLion
Ethique partnered with LoyaltyLion to create a dynamic and customer-centric loyalty program. Designed to reward customers for purchases and ongoing engagement, the program includes a user-friendly, best-in-class loyalty page that’s on-brand, clear, and easy to navigate.
Key features of the program include:
- Earning points through purchases
- Writing photo and video reviews
- Following Ethique on TikTok
- Completing quizzes
- Referring friends
- Engaging with the brand on social media platforms
To further enhance engagement, Ethique introduced VIP tiers that reward members based on their loyalty and spending. The tiers are:
- Bar Raisers
- Changemakers
- Eco Champions
As customers move up the tiers, they unlock exclusive perks like a 2000 points birthday gift, free shipping on all orders and a yearly gift. This creates a sense of exclusivity that motivates customers to return and repeat purchase to unlock the next tier and greater benefits.
Conclusion
Ethique’s loyalty program strengthens customer connections while driving repeat purchases and brand advocacy. With 40% of annual revenue tied to the program and redeeming members worth 3.5x more than non-members, loyalty is a key driver of their growth.
Discover more secrets to Ethique’s customer loyalty! In this video, we dive into the reasons why Ethique’s customers remain so loyal to the brand. From their commitment to sustainability to their innovative products, we explore the factors that contribute to their customer retention. Whether you’re a business owner looking to improve customer loyalty or a curious consumer wanting to know more about Ethique, this video is for you!