MoxieLash increased its repeat purchase rate by 39%
MoxieLash started with just magnetic eyelashes but to match with their customers’ needs, they created the first to market, most revolutionary high-tech eyelash solution. Following a customer-centric approach, MoxieLash’s team wanted to enhance their brand community further and increase their customers’ lifetime value.
In order to build longer-lasting relationships with their customers, MoxieLash created an on-brand loyalty program called the Moxie Insider Club. To increase repeat purchase, Moxie Lash implemented a tiered loyalty program structure that is made of three levels: Insider, VIP, and Ice.
MoxieLash wanted to reward all of their members for their loyalty, this is why, they provided early access to new product releases and sales to all of them regardless of their tiers. However, to encourage members to move up to the next tier and spend more, they offered exclusive benefits for each tier.
As a result, MoxieLash’s team increased its repeat purchase rate by 39% and spend by 29% thanks to their redeeming loyalty program members.