Craft Gin Club increased its member spend by 51% thanks to its subscribers

increase in member spend
increase in repeat purchase
of its revenue is from their loyal customers


As the UK’s biggest subscription club for gin lovers, Craft Gin Club’s team wanted to secure their long-term growth by enhancing their brand community and boosting retention.


When asked what made customers loyal, 74% said they are motivated by working towards a goal or reward and 79% of customers said being able to unlock exclusive benefits made them loyal. To increase retention and enhance their community, Craft Gin Club’s team created a tiered loyalty program structure that offers exclusive rewards and perks.

Customer Page Ex

Using LoyaltyLion’s integration with ReCharge, Craft Gin Club’s team also seamlessly included a Subscriber tier, which allowed subscribers to earn 200 points for every box. To extend this VIP feeling, Craft Gin Club, awards their loyal subscribers with exclusive discounts on their subscription box and vouchers to use on members’ store. For example, the subscribers who collected 1500 points can either apply a five pounds voucher on the members’ store or have a £15 discount on their Gin of the Month box.


With their strategy, Craft Gin Club increased their repeat purchase rate by 53% and member spend by 51% thanks to their redeeming subscribers.

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