Pacifica Beauty increased its repeat purchase rate by 47% thanks to their on-brand loyalty program

Challenge

Pacifica Beauty has been in the cosmetic beauty market for almost 20 years. However, they identified a need to strengthen their customer relationships in order to increase lifetime value. To build more unique,  one-to-one relationships with their customers, the team wanted to create a loyalty program that truly reflected the values their business stood for,  driving increased brand affection as well as higher repeat purchase rates.

Solution

To achieve this, Pacifica Beauty created an on-brand, tiered loyalty program structure with exclusive benefits. To make the program a natural component of their online presence, they created an integrated loyalty page that is highlighted with a heart symbol on the main navigation header.

By integrating LoyaltyLion with Klaviyo, they began to send customized loyalty emails including reward available reminders, points statements, and referral emails with unique links. This allowed them to keep their customers engaged between purchases.

Research shows that allowing customers to earn and redeem rewards within the checkout can increase basket size by as much as 36%. Pacifica Beauty’s team identified an opportunity to use In-Cart Rewards and points for cart component to drive up average order values. Taking away the need for customers to spend time applying voucher codes at the checkout, Pacifica Beauty made it as easy as possible for customers to view and claim rewards automatically while they were shopping.

Results

As a result of their loyalty strategy, today Pacifica Beauty’s team is generating 35% of their revenue from their loyal customers.