How Tubby Todd grows loyalty even when sold through Amazon‍

The Club Tub loyalty program was built to reward Tubby Todd's community and power faster growth by bringing these existing customers back for repeat purchases.

Members earn 'bubbles' for purchases and engagement, like following on social media and giving birthday info to unlock an annual reward. It also rewards referrals — a smart way to influence the recommendations parents of young kids often make.

Three VIP Tiers — Friend, Bestie, and BFF — contain additional perks like free shipping and first access to limited-edition products; members climb the tiers by spending more.

With a target audience of busy moms, Tubby Todd knows that shoppers purchase their products wherever is most convenient — including through Amazon and Target.

While it's easy to communicate with DTC shoppers, those purchasing through third parties were uncontactable and anonymous, making it hard to build an accurate picture of customer lifetime value.

Tubby Todd adopted LoyaltyLion's Receipt Upload feature, bringing anonymous retail buyers into their ecosystem.

Now, a customer who has bought Tubby Todd through a third party can photograph their receipt and upload it to earn bubbles. Each shopper has their own personalized upload page.

Set-up was simple, and Tubby Todd maintains it without needing LoyaltyLion support. With rules in place, only eligible receipts are approved, giving Kirsten peace of mind and keeping manual review of receipts to a minimum.

Receipt Upload supports Club Tub membership growth by giving retail shoppers another reason to join: the opportunity to earn rewards and enjoy brand benefits wherever they shop.

17% of Receipt Uploaders are new members, showing that the feature is reaching both new and existing program participants.

The stats show that Receipt Upload is easy to use: 30% have uploaded a second receipt, and 34% have gone on to make another purchase, just weeks after it was launched.