Unlock more loyalty revenue with AI Campaigns

Our AI Campaigns help marketers identify the best opportunities within their loyalty program to grow revenue faster with minimal effort.

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AI campaign types

Use AI to optimize these three revenue-driving campaigns:

POINTS MULTIPLIER EVENT

With AI, perfectly time your bonus points campaigns

Our Points Multiplier Event AI Campaign recommends when to run bonus points events so they drive the greatest impact.

Instead of relying on fixed calendars or guesswork, LoyaltyLion AI analyzes performance patterns to identify the moments when bonus points are most likely to accelerate repeat purchases. Use it to:

  • Boost demand during quieter periods
  • Accelerate repeat purchases
  • Use points more efficiently without over-incentivizing
Multipler Event

How it works

LoyaltyLion AI analyzes your loyalty and purchase data to recommend:

When to run a bonus points campaign to offset predicted traffic dips
Which multiplier will deliver the strongest return for that period
How long the campaign should run for maximum effectiveness

LoyaltyLion AI guides the decision; it doesn’t automate changes without your approval. You can review, tweak, and launch each recommendation directly in-platform.

Why it drives results

Bonus points are a familiar incentive. Timing them well is what makes them effective.

By recommending campaigns during quieter demand periods, LoyaltyLion AI helps turn bonus points into a reliable lever for incremental revenue.

Availability

Available on the Plus plan.

REWARD DISCOUNTING

Use AI to offer targeted reward discounts that convert

Our Reward Discounting AI Campaign identifies customers close to redeeming a reward and recommends targeted reward discounts that are most likely to trigger a purchase.

Rather than discounting rewards broadly or guessing where to intervene, LoyaltyLion AI analyzes redemption behavior to surface the moments where a small incentive can remove friction and accelerate conversion. Use it to:

  • Turn non-redeemers into first-time redeemers
  • Increase reward usage without eroding margin
  • Accelerate repeat purchases by surprising customers with unexpected rewards
Ai Campaigns How It Works

How it works

LoyaltyLion AI analyzes loyalty and purchase data to identify customers close to redeeming a reward and recommends:

Which reward to discount
How much to discount
Which customers to target

LoyaltyLion AI guides the decision; it doesn’t automate changes without your approval. You can review, tweak, and launch each recommendation directly in-platform.

Why it drives results

Customers near a reward have a higher potential to convert. By surprising them with extra reward value at the moment of purchase, reward discounting motivates redemption, boosts conversion, and accelerates repeat purchases.

Availability

Available on the Plus plan.

birthday bundle

Turn birthdays into predictable revenue with AI

Birthday bundle recommendations use LoyaltyLion AI to identify which reward combinations are most likely to drive action during a member’s birthday period.

Rather than offering a generic birthday perk, LoyaltyLion AI analyzes how customers respond to different birthday rewards and recommends the right mix of incentives to increase engagement, incremental spend, and repeat purchases. Use it to:

  • Increase redemption and purchase rates during birthdays
  • Offer smarter, tier-specific birthday rewards
  • Turn birthday campaigns into a lever for faster repeat purchases
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How it works

LoyaltyLion AI analyzes how customers respond to birthday rewards and recommends:

Product rewards to include
– Which birthday rewards are most likely to be redeemed and deliver the highest value
Which combinations of rewards perform best when bundled together

These recommendations are based on the behavior of customers who redeem birthday rewards versus those who don’t.

You can review, adjust, and launch each birthday campaign directly in-platform.

Why it drives results

Birthdays are a high-intent moment but generic birthday rewards often go unused.

By recommending reward combinations proven to drive action, AI helps turn birthday perks into higher engagement, incremental spend, and stronger long-term loyalty.

Availability

Available on the Plus plan.

AI you can trust

AI Campaign recommendations are based on your program data, with aggregated industry benchmarks used only to guide recommendations where your data is limited.

At LoyaltyLion, we continually evolve our tech stack to meet tomorrow’s challenges. AI Campaigns is built for brands that want to unlock growth today and stay one step ahead of the competition.

Charlie Square Bio
Charlie CaseyCEO at LoyaltyLion

COMING SOON

AI Insights: See where your program is excelling and under-performing

AI Insights benchmarks your program’s performance against 10,000+ other programs using aggregated and anonymized data. Gain market context without compromising your own data security.

Ai Insights Benchmarks

Frequently asked questions

How does pricing work for AI Campaigns?

Points Multiplier Event AI Campaign is available on Classic, Advanced and Plus plans.

Reward Discounting & Birthday Bundles AI Campaigns are available on the Plus plan.

Does AI Campaigns launch campaigns for me?

No, AI Campaigns don’t launch campaigns automatically. Instead, they surface the highest-impact opportunities and give you the tools to act on them in just a few clicks. You stay in control, but without needing to do deep analysis or guesswork.

Do I need technical expertise to use AI Campaigns?

Not at all. The tools are built for loyalty managers and ecommerce teams, with simple recommendations you can act on in a few clicks.

AI Campaigns highlights the best opportunities, but you decide which ones to act on and how to tailor them for your brand.

Is my data safe?

Yes, our AI Campaigns are built on LoyaltyLion’s secure data platform, with GDPR compliance and data privacy protections in place.

Let AI Campaigns do the heavy lifting to grow your loyalty revenue