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Integrating loyalty with your subscription approach makes repeat purchasers stickier to your brand than ever. Forget churn immediately after Subscribe and Save; top brands offer loyalty perks and subscriber tiers to keep those customers closer.


The European drinks brand’s Waterdrop Club may be a veteran of the loyalty game, but it’s moving from strength to strength thanks to a highly data-driven strategy.
The result? On average, 22% of the brand’s total revenue comes from the loyalty program across 19 regions.
My favorite aspect of the platform is that I can see our customer behavior and also manage the program all in one place. We can build long-term relationships with our customers through LoyaltyLion.


Weight loss shake provider MetaFlow has grown rapidly in the last few years. Now focusing on retention, their program boldly reserves their best perks for subscribers:
MetaFlow’s program is performing way over the top benchmark for loyalty contributed revenue at 23%, having only been live for a year.


Subscribing to supplements has never been more attractive thanks to Juvenon’s approach, leveraging the LoyaltyLion x Recharge integration within their VIP Club.

Brands
These brands are evolving, expanding, growing – and loyal customers make it work
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Brands
Every moment in-store matters, and these brands ace them using a loyalty program
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What advice would our Award winners give to other ambitious brands looking to grow fast using a loyalty program?
