Help centerEnterprise3-minute tourLog in

Loyalty is coming to TikTok Shop

Your customers are already buying through TikTok. Now, extend your program into TikTok Shop, helping you reward loyalty, bring shoppers back to your own channels, and power faster growth.

Put your TikTok Shop sales to work

TikTok Shop drives 57% of The INKEY List's orders. Until now, none of them earned a single point. That's about to change.

  • Shoppers can join your program at the checkout in TikTok Shop

  • Every order earns points, getting shoppers closer to rewards and exclusive perks

  • Returning customers get recognized through the program, helping you grow their value

Earn on TikTok. Spend anywhere.

One points balance

Points earned on TikTok Shop land in the same account as those the customers earn through your other channels.

Meet your TikTok shoppers

Turn anonymous TikTok Shop buyers into program members who you can easily recognize, reward, and nurture.

Bring buyers back

Enrol your TikTok Shop customers to turn their one-off purchases into repeat orders.

Unify your channels

Reward customers wherever they choose to shop in the multichannel, with one unified loyalty program across your whole ecosystem.

Get the launch alert